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Search Traffic Down 10%: What’s Happening And Where It’s Going by Laurie Sullivan , Staff Writer @lauriesullivan, May 8, 2025 Brands are competing for attention across fragmented landscapes, and those focused on traditional search strategies are losing attention and relevance. AI, algorithms, and platform changes are being blamed for declining visibility, but the real issue is … Continue reading Search Traffic Down 10%: What’s Happening And Where It’s Going
April 10, 2025 Why Canva doubled down on a musical to hype its new products BY Jeff Beer Last year, when Canva used a rap song to promote its new suite of products for businesses, the reaction online was about what you’d expect. “Call 911 I’m having a cringe overdose.” “This is Lin-Manuel Miranda’s fault.” The … Continue reading Why Canva doubled down on a musical to hype its new products
Integrated customer data is a competitive edge. Find out how to craft use cases that turn disconnected insights into real results. Ana Mourão on March 14, 2025 As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability … Continue reading How to build use cases to break down customer data silos
February 28, 2025 Bic’s CEO explains why he’s stepping down at 46, and what’s next Gonzalve Bich led BIC through a major transformation, but now he’s ready for a new challenge. BY Sam Becker Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the … Continue reading Bic’s CEO explains why he’s stepping down at 46, and what’s next
This approach focuses on GTM alignment, including shared goals, clear roles, collaborative communication and unified metrics. Steve Armenti on January 7, 2025 Here’s a statistic everyone needs to know: 76% of marketers achieve higher ROI with account-based approaches than other marketing strategies, per the ABM Leadership Alliance and ITSMA. Yet, many organizations still struggle … Continue reading Break down silos with a 4-pillar foundation for account-based expansion alignment
PFAS compounds have carbon-fluorine bonds, one of the strongest in chemistry. BY The Conversation Perfluoroalkyl and polyfluoroalkyl substances, or PFAS, have earned the nickname “forever chemicals” from their extraordinary ability to stick around in the environment long after they’ve been used. These synthetic compounds, commonly used in consumer products and industrial applications for their water- and … Continue reading ‘Forever chemicals’ are hard to break down, but light works
The Consumer Financial Protection Bureau says the new rule would save depositors $5 billion annually. BY Reuters The U.S. watchdog agency for consumer finance on Thursday adopted new regulations capping the amount banks can charge for overdrafts, saying the rule would save depositors $5 billion annually. The new regulation, adopted over the banking industry’s vocal opposition, … Continue reading The CFPB cracks down on bank overdraft fees with this new rule
Chancellor McCormick also rejected a massive fee request by plaintiff attorneys. BY Associated Press A Delaware judge has reaffirmed her ruling that Tesla must revoke Elon Musk’s multibillion-dollar pay package. Chancellor Kathaleen St. Jude McCormick on Monday denied a request by attorneys for Musk and Tesla’s corporate directors to vacate her ruling earlier this year requiring … Continue reading Elon Musk’s $56 billion payday struck down again by this Delaware judge
Mass Effect creator’s new studio is shutting down after three years Casey Hudson’s indie venture fell victim to “an unexpected shortfall of funding.” will shanklin Updated Tue, Nov 26, 2024, Humanoid Origin / LinkedIn Humanoid Origin will be shutting down. The three-year-old indie gaming studio, helmed by former BioWare GM and Mass … Continue reading Mass Effect creator’s new studio is shutting down after three years
Google Cracks Down On SEO Ranking Abuse by Laurie Sullivan , Staff Writer @lauriesullivan, November 19, 2024 Google keeps its spam policy updated. This time, the goal is to target websites hosting content intended to take advantage of site ranking, especially after earlier this year it launched a method to combat site reputation abuse. That’s where third-party … Continue reading Google Cracks Down On SEO Ranking Abuse
