Gregg ThalerJuly 24, 2015 Data is foundational. CRM and marketing automation are merely vessels, and it is the data they contain that is the true treasure. It’s the single most critical element when it comes to determining revenue success or failure. The outcome of your marketing efforts depend completely on the input. What do you … Continue reading Why Poor Data is the Epic Downfall of Email Lists
Brie ReynoldsJune 5, 2015 Quick management question: if you have two employees, one who always shows up early and stays late, and one one who doesn’t, which do you think is the better worker? Answer: you have no idea. Some employees at a fast-paced, high-pressure consulting firm have actually been faking their long workweeks, rather … Continue reading Workaholism and the Downfall of Management by Face Time
