Aleks Nikitina — September 5, 2018 — September 5, 2018 When it comes to PPC campaign management and optimization, A/B testing is key. In my past life working for agencies and directly with brands, we tested new creatives every two weeks. By constantly running these tests, we were able to better understand which exact wording … Continue reading Running an A/B Test with Google Drafts and Experiments
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