Linda DessauOctober 19, 2015 © Ammentorp – Fotolia.com Authenticity was a common theme at the recent Content Marketing World conference. Prospective customers must be able to see and connect with who you really are, in order to build a relationship that may eventually lead to them hiring you. New business bloggers often feel tempted to … Continue reading Is Your Business Blog Too Sloppy or Too Dressy?