By Sarah Bregel July 12, 2023 If you have tweens or teens living in your home, you’ve likely heard of Prime energy drink, owned by Congo Brands, and created by YouTubers Logan Paul and KSI (aka Olajide Olayinka Williams Olatunji). That’s because the drink, which contains 200 milligrams of caffeine—6 times more than a … Continue reading YouTuber Logan Paul’s Prime energy drink isn’t safe for kids. Why is it being marketed to them?
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Entrepreneurs: Don’t Drink Your Own Kool-Aid
Elliot Begoun — December 15, 2018 Follow @intertwinegroup — December 15, 2018 Canva.com You are going to be wrong. It might be about the product, packaging, pricing, merchandising, channel, messaging, or all of it. If you think that what you launch with will be what you win with, you’re dreaming. This is harsh but true … Continue reading Entrepreneurs: Don’t Drink Your Own Kool-Aid