Tag Archives: Drive

Using mobile measurement partners to drive bookings: Best of the MarTechBot

Mobile Strategies

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile and web bookings. MarTechBot on September 16, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Using mobile measurement partners to drive bookings: Best of the MarTechBot →

How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Olympic

Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over. Chris Wood on July 24, 2024   Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal, giving women … Continue reading How marketers are leveraging Olympics’ focus on women’s sports to drive engagement →

How to produce modular content to drive personalization at scale

Personalization Experiences

Here’s how modular content can streamline your marketing efforts and optimize your content pipeline across multiple channels. Nicole Greene on July 10, 2024     This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations … Continue reading How to produce modular content to drive personalization at scale →

8 tips to adopt vertical marketing and drive SaaS growth

SaaS Marketing

Find out how to transform your horizontal software into a vertical powerhouse with these targeted strategies. Eric Holmen on June 3, 2024   As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should … Continue reading 8 tips to adopt vertical marketing and drive SaaS growth →

4 leadership principles that drive company culture

Leadership Lessons

June 01, 2024 4 leadership principles that drive company culture This tech cofounder and CEO calls them the “Four I’s”—instinct, integrity, intensity, and inclusion. Here’s how to cultivate the values they stand for. BY Ameesh Divatia There is a quote from leadership and company culture expert Larry Senn that says, “Culture is not an initiative. Culture … Continue reading 4 leadership principles that drive company culture →

How Iron Mountain implements conversational AI to drive engagement and revenue

AI Expenditure

The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care. Chris Wood on May 1, 2024     Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over … Continue reading How Iron Mountain implements conversational AI to drive engagement and revenue →

Meta Magic: How Title Tags & Descriptions Help Drive Search Success

Search Strategies

  Meta Magic: How Title Tags & Descriptions Help Drive Search Success Ruud Hein | March 7th, 2024   Meta tags, especially the <title> tag and meta descriptions, are an important component of on-page optimization, albeit in different ways. The <title> tag is a heavyweight contender in SEO for a couple of reasons: search engines … Continue reading Meta Magic: How Title Tags & Descriptions Help Drive Search Success →

How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Data Analytics

The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays. Chris Wood on January 23, 2024  Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a … Continue reading How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales →

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