We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Google’s Fix For Search Monopoly: Choice, Performance Driven By Curiosity by Laurie Sullivan , Staff Writer @lauriesullivan, December 23, 2024 Humans are curious. Their longing to question, speculate and doubt has made search and advertising much more difficult to accomplish successfully. Sometimes it is preference, and other times it is bias. Will we see a Google … Continue reading Google’s Fix For Search Monopoly: Choice, Performance Driven By Curiosity
Former Googler Says AI Is Driven By ‘Stone-Cold Panic’ by Laurie Sullivan , Staff Writer @lauriesullivan, May 20, 2024 Scott Jenson, former Google user interface strategist and designer, wrote in a LinkedIn post that the artificial intelligence (AI) projects he worked on were “poorly motivated” and driven by “mindless panic.” AI would make all projects great, … Continue reading Former Googler Says AI Is Driven By ‘Stone-Cold Panic’
Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2024 Power Digital Chief Strategy Officer Ben Dutter says the company recently introduced a platform designed with support from Meta and its business engineering team. It connects a brand’s ad creative with their own first-party data. Creative … Continue reading Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
By Anna-Louise Jackson March 11, 2024 Once a darling of social media marketers, Canva is making creatives of us all. In addition to expanding its geographic footprint—Brazil users now constitute its second-largest market—the Australian design software company is reaching employees in decidedly noncreative roles. Consider this: Prior to the onset of the COVID-19 pandemic, … Continue reading Canva’s growth is being driven by a new workplace dynamic: We’re all designers now
Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI by Ray Schultz , April 6, 2022 Salesforce has debuted new features to its Service and Marketing Cloud platforms that it says can humanize the customer experience. Included is an enhancement that allows brands to shift from email open rates as a metric. The changes are … Continue reading Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI
However, loyalty may be as much a function of inertia as anything else. Greg Sterling on November 26, 2019 Last year, Yotpo found that 90% of consumers surveyed considered themselves brand loyal, in contrast to the conventional thinking that loyalty was dead. That number hasn’t changed, according to this year’s survey of 2,100 U.S. adults; … Continue reading Brand loyalty remains high at 89%, driven by product and price rather than service
Dave Brock — March 17, 2019 Follow @davidabrock — March 17, 2019 Friday mornings are usually “Coaching” days. I have a number of standing calls scheduled with coaching clients. This morning, there was a call with “Bob.” At the appointed time, I called Bob, he picks up saying, “Hi, Dave…” “Bob, what should we focus … Continue reading Driven By Distraction
Andres Richter — February 1, 2019 Follow @PrioritySw — February 1, 2019 insspirito / Pixabay Nowadays, a good salary and decent bonus package are just the beginning of employee recruitment. With millennials entering the workforce, its workers are demanding more than just good pay; they want a good schedule too, with flexible work options that … Continue reading The New Era of HR Driven By AI
Sandra Wrobel-Konior — January 24, 2019 Follow @sandricz — January 24, 2019 A growing number of e-commerce businesses and payment solutions have also opened opportunities for innovations that make online consumers life easier. Not to mention business advantages for online stores and a new way to monetize their services. Subscriptions got very popular in the … Continue reading Subscriptions in e-Commerce Driven By the Shift in Consumption Habits
By Liz Farquhar June 16th, 2017 These days, content marketing is a commonly used tactic for marketers in different industries and verticals. One thing that is still missing from many content strategies is deliberate and consistent focus on conversions. While content creation is something that every company should be doing in some form … Continue reading 3 Types of Conversion Driven Content
