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Paula Chiocchi July 14, 2021 A recent study by the ANA Media Leadership Growth Council shows that data quality is on the rise as a KPI measurement. As a long-time provider of multi-channel marketing contact data, quality over quantity has been one of my driving principles. Don’t get me wrong, we have a large quantity … Continue reading Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021
Apple Drives Billions In Revenue Through Content by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2021 During its first-quarter earnings call, Apple on Wednesday reported that its services group generated record revenue of $16.9 billion, thanks to offerings in App Store, cloud, music, video, advertising and payment. Apple executives talked quite a bit about COVID-related … Continue reading Apple Drives Billions In Revenue Through Content
Christa Tuttle April 5, 2021 Digital is the new normal. Now more than ever, people produce and consume vast amounts of digital content on a daily basis. The constant stream of content to users across the globe can make it overwhelming for both producers and consumers alike. Still, providing content via digital platforms is a … Continue reading 6 Tips for Creating Digital Content that Drives Lead Generation
Robert Jackson March 23, 2021 The revolutionary SaaS (Software-as-a-Service) concept can transform various industry sectors, and the finance sector is no exception! As a cloud-based technology, SaaS can benefit fintech companies and banks alike especially in meeting regulatory demands and providing security to their customers. Let’s understand the SaaS model before digging deep into its … Continue reading How SaaS Drives Transformation in Financial Services in 2021
Angela Hausman, PhD February 16, 2021 Video marketing is one of the best marketing methods out there, one that serves a variety of purposes and grows in importance every year. Today, we discuss the truth about video marketing strategy and show you how it contributes to business growth and improving market performance. Image courtesy of … Continue reading The Truth About Video Marketing Strategy That Drives Growth
Angela Hausman, PhD November 9, 2020 Maybe you never considered that, when you build a team within your organization, that’s marketing. Far too often, businesses forget that marketing is much more than advertising. Marketing involves 4 aspects, called the marketing mix, to achieve any kind of success, especially in service businesses where your customers work … Continue reading 5 Ways to Build a Team That Drives Success
Erika Giles October 14, 2020 Content marketers have a difficult job strategizing, planning, creating, and distributing content. Not every piece of content they publish will capture the top spot on a search engine results page. This may happen due to the overwhelming amount of content available on the internet today. However, you can still reach … Continue reading How to Use Predictive SEO to Create New Content That Drives Traffic
Baylor Cherry October 9, 2020 Sometimes called “the Nirvana color,” blue symbolizes the comfort, sky, water, sleep, the mind, trustworthiness, and safety (think police officer uniforms). From surfing the waves to surfing the internet, blue is everywhere. Have you ever wondered why most of the major social media platforms, like Facebook, Twitter, and LinkedIn, utilize … Continue reading Why Are Social Media Sites Blue? How Color Psychology Drives Engagement
COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year by Laurie Sullivan , Staff Writer @lauriesullivan, September 14, 2020 As of August there have been 130 days where online shopping surpassed $2 billion in the U.S., compared to only two $2 billion days outside of the holiday season in 2019, according to Adobe’s … Continue reading COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year
As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs by Laurie Sullivan , Staff Writer @lauriesullivan, July 30, 2020 For marketers and other those in other professions who have considered teaching a trade or something else, now might be the time to look into online classes. People want to learn. Some are looking for a … Continue reading As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs
