When COVID hit, Georgia’s government was overwhelmed by people wanting unemployment help. Fortunately the state’s Digital Services agency was ready. Constantine von Hoffman on July 31, 2023 When the U.S. shut down in response to COVID-19, many government agencies were overwhelmed by requests for help and information. One of those was Georgia’s Department of Labor … Continue reading How a customer service crisis drove the use of chatbots in Georgia
CTV Drove 50% Of Global Ad Impressions For Retailers In 2022 by Karlene Lukovitz @KLmarketdaily, July 6, 2023 Connected TV solidified its dominance of advertising video impressions among retail advertisers globally in 2022, generating 50% of these impressions, according to Innovid’s latest report on retail advertising trends. That was virtually flat with 2021’s 52%, and … Continue reading CTV Drove 50% Of Global Ad Impressions For Retailers In 2022
Organic Search Drove 36% Of Overall Website Traffic For 6 Key Industries by Laurie Sullivan , Staff Writer @lauriesullivan, July 6, 2023 From social to email, paid, video and organic marketing, marketers are tasked with staying on top of a growing number of channels that drive traffic, but organic search remains the most cost-effective and impactful … Continue reading Organic Search Drove 36% Of Overall Website Traffic For 6 Key Industries
Brandon Redlinger — January 10, 2020 300% growth in 15 months – it sounds like a pipe dream for most marketing and sales leaders, but for Snowflake, a cloud data warehousing company based in San Mateo, it was reality. That’s rocketship growth if I’ve ever seen it! The company is known as one of the … Continue reading How This Company Drove 300% Growth in 15 Months
by Laurie Sullivan@lauriesullivan, November 23, 2016 Adobe Digital Insights (ADI) Wednesday released data analyzing online sales for the holiday season that shows consumers have spent $25.59 billion between Nov. 1 and Nov. 22, 2016, up 3.5% year-over-year (YoY). Twenty-one of the 22 days already have exceeded $1 billion in online sales. Search ads — at 40%, up 4% … Continue reading Holiday Online Sales Up 3.5% YoY, Search Drove 40% Of Revenue (DD)
by Sarah Rickerd March 21, 2016March 21, 2016 Have you ever wanted to go a bit crazy with your blog strategy? You know, try something a little left of center to see if it will get better results? Every now and then it pays to go off the beaten path. While conventional wisdom certainly has … Continue reading 11 Bloggers That Drove Results by Defying Conventional Wisdom
More complex, omnichannel shopping behavior in evidence over the weekend. Greg Sterling on November 30, 2015 Black Friday ain’t what it used to be. The cultural ritual (if I can call it that) appears to have lost some of its mojo, as many retailers, seeking attention and competitive advantage, make Black Friday-style deals available before … Continue reading Black Friday Weekend: E-Commerce Thinned Crowds, Mobile Devices Drove Traffic
Josh HaynamOctober 4, 2015 Traditional commerce and e-commerce merged together a long time ago. In the world of marketing, digitization has a large impact on traditional retailers. The shopping experience has changed. As other retailers in general begin to cross over into the world of e-commerce, they need to find a way to catch up … Continue reading 5 Brands That Successfully Drove E-Commerce Sales Through Quizzes
Bob HutchinsJanuary 10, 2015 Social media and ecommerce have enjoyed a close bond for at least six or seven years. That much is certain. And while you may argue the fine points of selling through social media, it’s simply not possible to altogether write-off the value of social media as a tool for selling. … Continue reading How Social Media Drove Ecommerce in 2014 (INFOGRAPHIC)
