Kaitlin Forbes — January 27, 2020 Having access to the right self-serve technology is a huge selling point for brands. In fact, 73% of large and 80% of mid-size brand marketers agree that optimization is the most important capability a mid-market agency should have. This includes having the ability to optimize in-house and in real-time. … Continue reading The Benefit of Self-Serve DSPs for Agencies
Tag Archives: DSPs
Proximity and beacon data now making its way into DSPs for retargeting
Unacast and Juice Mobile deal a leading indicator of where market is going. Greg Sterling on November 16, 2016 When they hear “beacons,” most marketers think of in-store coupons or notifications. Yet retargeting is quickly emerging as a compelling use case for the proximity data and technology. Yext launched one of the first beacon-based, … Continue reading Proximity and beacon data now making its way into DSPs for retargeting
What CMOs Need To Know About Demand Side Platforms (DSPs)
A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies. Columnist Alistair Dent focuses on explaining its traditional role, as a buying platform for programmatic display. Alistair Dent on October 30, 2015 The programmatic display space is full of technological acronyms these days. In this … Continue reading What CMOs Need To Know About Demand Side Platforms (DSPs)
Random Posts on
Strategies to Plan and Structure a Successful Website Design
Email Marketing to Millennials and Gen Z – What’s the Difference?
How to Prevent Employee Burnout
Deep-Linking Emails Offers Opportunity To Engage With Mobile Audiences
Google Panda 4.2 – What You Need to Know
Startups Strut on Stage at UNC Innovation Showcase
Social Media And Its Role In Disaster Management
HTTP/2 rapid reset flaw exposes web traffic to potential attacks
5 Easy Ways to Build Brand Awareness Using Social Media
