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Steven Imke September 25, 2020 Many of the discussions that I have with new clients begin with “How do I get a loan from a bank to start my business?” Whenever I hear this, I make sure that I talk about the difference between what I like to call smart money vs dumb money. Entrepreneurs … Continue reading Why Startups Need Smart Money and Not Dumb Money
Suhaib Mohammed — August 9, 2019 Follow @Suhaib_writes — August 9, 2019 Approximately 80 percent of all Instagram users follow a business on Instagram. That’s probably why we’re obsessed with the photo-sharing app. Startup owners post torrents of content on their Instagram page to engage their audience. We constantly post visual content, race to share … Continue reading B2C Social Media Marketing: 3 Dumb Mistakes to Avoid When Posting Instagram Content
by Jeff Sauer Follow @jeffalyticsOctober 6, 2016 Clients just don’t get it. During my marketing agency days, it was hard to walk down the hallway or hold a meeting without hearing this phrase. It was a rallying call of the disaffected. A mantra for marketing service providers. It was dead wrong. During my agency career, … Continue reading Your Client Isn’t Dumb (You Just Lack Perspective)
by Sean Hargrave, Staff Writer, September 21, 2016 How dumb do emails claiming to be smart actually have to be until someone calls time on them? I ask because there appear to be a lot of marketing bloggers talking about pet peeves with email this week. Whether it’s mass batching of generic content, links that … Continue reading Email Marketing Is No Space For Dumb Retargetting
by Laurie Sullivan @lauriesullivan, October 26, 2015 Considering Google Consumer Match? “Avoid dumb targeting,” says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search marketers to bridge other forms of media like email to more finely target consumers in search advertising or on YouTube. Segmentation becomes the … Continue reading Tips To Avoid Dumb Targeting In Google Consumer Match
by Laurie Sullivan @lauriesullivan, (October 26, 2015) Considering Google Consumer Match? “Avoid dumb targeting,” says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search marketers to bridge other forms of media like email to more finely target consumers in search advertising or on YouTube. Segmentation becomes the key. … Continue reading Tips To Avoid Dumb Targeting In Google Consumer Match
