Angela Hausman, PhD July 16, 2020 Courtesy Salesforce Canada Social media marketing requires a sustained effort to reach your target marketing using their preferred channels while adapting content to fit the rules, norms, and optimization strategies that work in each platform. Adding a new social network to the mix relies on having sufficient bandwidth and … Continue reading Instagram Marketing for Dummies: Unique Aspects of This Social Platform
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A Beginner’s Guide to Online Retail: E-Commerce for Dummies
Angela Hausman, PhD — May 22, 2020 Photo by Gustavo Fring from Pexels In a world disrupted by a pandemic, online retail sales exploded. Sure, more retail sales moved online over the last decade, but, with brick and mortar retail stores shuttered, people who never shopped online before faced the hard choice of dipping their … Continue reading A Beginner’s Guide to Online Retail: E-Commerce for Dummies
Investments for Dummies: The Apps That Will Make You More Money
by David WitherSeptember 23, 2016 Investing has never been an easy game to win at. 70% of people saw their investments lose money last year, and the chances are those numbers will be similar come the end of 2016. But you shouldn’t give up hope of making money this year. There are lots of apps … Continue reading Investments for Dummies: The Apps That Will Make You More Money
Not SEO for Dummies – SEO for Non-SEO’s
August 3, 2016 While his competitors were hiring SEO agencies, paying for ads, and doing everything in their power to get found on the first page of the search engine results page (SERP), a private practice surgeon in a small, remote Oregon high desert town hit the front-page jackpot several times… without even trying. Want … Continue reading Not SEO for Dummies – SEO for Non-SEO’s
Excel for Dummies: How Small Businesses Can Use it to Succeed
by BusinessVibes April 15, 2016 Follow @businessvibesApril 15, 2016 Small businesses always face the challenge of how to be more efficient with their personnel to ensure their salary overhead remains affordable as they expand. Spreadsheets have been a useful way to organise information for decades. Early spreadsheets like Vizastar running on a Commodore 64 personal … Continue reading Excel for Dummies: How Small Businesses Can Use it to Succeed
SEO Analysis for Dummies: Getting to Know Your Competitors
by Sam Warren January 3, 2016 Follow @rankpayJanuary 3, 2016 So you’re going to do your own SEO. Where do you start? What’s the first step? Most SEO experts will tell you a campaign should begin with a good old fashioned competitive analysis. You’ve probably done at least one of these before, but it probably … Continue reading SEO Analysis for Dummies: Getting to Know Your Competitors
Social Media Analytics For Dummies: A Tutorial
Leah KlingbeilJuly 18, 2015 Social media monitoring is one of the keys to your success online. Without examining social media analytics and assessing the performance of your posts and social profiles, you are just playing a guessing game. By guessing, you’re missing out on a serious understanding for your business—what content is and is not … Continue reading Social Media Analytics For Dummies: A Tutorial