Tag Archives: During

Of course there was a Diet Mountain Dew ad during the vice presidential debate

October 02, 2024 Of course there was a Diet Mountain Dew ad during the vice presidential debate Red, blue, and radioactive green. BY Hunter Schwarz Minnesota Governor Tim Walz and Senator JD Vance of Ohio are both Midwesterners running for the same job. They’re also both fans of Diet Mountain Dew—making it the unofficial pop (that’s … Continue reading Of course there was a Diet Mountain Dew ad during the vice presidential debate →

3 ways to connect with consumers during today’s complex journeys

Consumer Behavior

Brands can cut through the noise using data-driven insights, delivering value at key moments and building authentic connections. Dave Minifie on September 25, 2024 Today’s consumer journey is complex, chaotic and crowded. Consumers use multiple platforms to solve problems, jumping outside the traditional sales funnel. The once-standard linear path to purchase no longer reflects … Continue reading 3 ways to connect with consumers during today’s complex journeys →

Google Performance During A Surge Of Ad Requests

Google Revenue

Did Google Performance Falter During A Surge Of Ad Requests? by Laurie Sullivan , Staff Writer @lauriesullivan, July 17, 2024 During the weekend, it appears that Google used a backup plan to fulfill bid and advertising requests when its search engine and network of publisher websites became overloaded by the number of people seeking information on … Continue reading Google Performance During A Surge Of Ad Requests →

The 3 key money moves to make during your peak earning years

Investment Guide

June 15, 2024 The 3 key money moves to make during your peak earning years Don’t mistake lifestyle inflation for wealth building. Your peak-earning years are the best time to double down on investing. BY Emily Guy Birken Your late thirties are often when you start earning the big bucks—or at least enough bucks. Gone are … Continue reading The 3 key money moves to make during your peak earning years →

How to safeguard your brand during a digital transformation

Digital Transformation

Digital transformation shouldn’t sacrifice consumer trust. Grow your brand through AI and other tools while safeguarding your reputation. RJ Licata on June 5, 2024 With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. New digital tools, workflows and AI technologies can increase organizational value and … Continue reading How to safeguard your brand during a digital transformation →

Why leaders should never act like Elon Musk during a transition

Leadership Mistakes

May 04, 2024 Why leaders should never act like Elon Musk during a transition These steps can help leaders maintain high employee morale through a major transition, such as a merger or acquisition. BY Brenda Jacobsen It can be difficult to maintain high employee morale throughout a major transition, such as a merger or acquisition. Employees … Continue reading Why leaders should never act like Elon Musk during a transition →

How to stay productive during Mercury’s retrograde

Career Evolution

April 21, 2024 How to stay productive during Mercury’s retrograde Whether you believe in astrology or not, there is never a bad time to fine-tune your productivity inside and outside the office. BY Avery Morgan If you’re into astrology, you might be counting down the days until April 25. That’s when Mercury retrograde, a cosmic event … Continue reading How to stay productive during Mercury’s retrograde →

A shockingly high number of hiring managers ask illegal questions during job interviews

Effective Hiring

April 12, 2024 A shockingly high number of hiring managers ask illegal questions during job interviews Questions about citizenship, race, disability, and other characteristics often skirt what’s allowed by law. Here’s what to do if you’re asked one. BY Claire Zhao Throughout the hiring process, managers typically assess a candidate’s suitability for a role by investigating … Continue reading A shockingly high number of hiring managers ask illegal questions during job interviews →

3 mistakes leaders make during layoffs—and how to avoid making them

Leadership Mistakes

By Mita Mallick February 05, 2024 It seems like 2024 has only just begun but many companies have already announced layoffs. After tech’s big “year of efficiency” in 2023, many thought layoffs had tapered off for now. But major tech companies like Amazon, Google, and Instagram have cut workers this month. Citibank was one of the … Continue reading 3 mistakes leaders make during layoffs—and how to avoid making them →

The 5 best moves you can make to optimize your benefits during 2024 open enrollment

Personal Development

By Emily Guy Birken November 18, 2023 Employment benefits, from insurance to retirement vehicles, are an important part of most compensation packages, above and beyond a paycheck. In fact, 54.3% of Americans receive health insurance through an employer, and 73% of workers have access to retirement benefits at work. But employers make regular changes to … Continue reading The 5 best moves you can make to optimize your benefits during 2024 open enrollment →