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Tag Archives: During

Of course there was a Diet Mountain Dew ad during the vice presidential debate

October 02, 2024 Of course there was a Diet Mountain Dew ad during the vice presidential debate Red, blue, and radioactive green. BY Hunter Schwarz Minnesota Governor Tim Walz and Senator JD Vance of Ohio are both Midwesterners running for the same job. They’re also both fans of Diet Mountain Dew—making it the unofficial pop (that’s … Continue reading Of course there was a Diet Mountain Dew ad during the vice presidential debate

3 ways to connect with consumers during today’s complex journeys

Brands can cut through the noise using data-driven insights, delivering value at key moments and building authentic connections. Dave Minifie on September 25, 2024   Today’s consumer journey is complex, chaotic and crowded. Consumers use multiple platforms to solve problems, jumping outside the traditional sales funnel. The once-standard linear path to purchase no longer reflects … Continue reading 3 ways to connect with consumers during today’s complex journeys

How to safeguard your brand during a digital transformation

Digital transformation shouldn’t sacrifice consumer trust. Grow your brand through AI and other tools while safeguarding your reputation. RJ Licata on June 5, 2024   With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. New digital tools, workflows and AI technologies can increase organizational value and … Continue reading How to safeguard your brand during a digital transformation

Why leaders should never act like Elon Musk during a transition

May 04, 2024 Why leaders should never act like Elon Musk during a transition These steps can help leaders maintain high employee morale through a major transition, such as a merger or acquisition. BY Brenda Jacobsen It can be difficult to maintain high employee morale throughout a major transition, such as a merger or acquisition. Employees … Continue reading Why leaders should never act like Elon Musk during a transition

A shockingly high number of hiring managers ask illegal questions during job interviews

April 12, 2024 A shockingly high number of hiring managers ask illegal questions during job interviews Questions about citizenship, race, disability, and other characteristics often skirt what’s allowed by law. Here’s what to do if you’re asked one. BY Claire Zhao Throughout the hiring process, managers typically assess a candidate’s suitability for a role by investigating … Continue reading A shockingly high number of hiring managers ask illegal questions during job interviews

3 mistakes leaders make during layoffs—and how to avoid making them

By Mita Mallick February 05, 2024 It seems like 2024 has only just begun but many companies have already announced layoffs. After tech’s big “year of efficiency” in 2023, many thought layoffs had tapered off for now. But major tech companies like Amazon, Google, and Instagram have cut workers this month. Citibank was one of the … Continue reading 3 mistakes leaders make during layoffs—and how to avoid making them