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A college internship at Disney led to an important business principle that carries forward. BY Jon Cook Indulge me as I walk down memory lane—or, more appropriately, Main Street USA. For a summer during college in the early 1990s, I joined hundreds of eager students and walked through the gates of Walt Disney World’s Magic Kingdom … Continue reading Exceeding expectations: Lessons from Disney’s Pixie Dust
Colleen McKenna — January 16, 2020 Or, at a minimum, your indifference may leave you further behind your peers and competitors, period. Think about your competitors and peers who embraced LinkedIn and social media with an adventurous mindset, an eye on their best candidates and customers, and interest in learning the nuances of the platforms … Continue reading Your LinkedIn Indifference May Leave Your Company in The Dust
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. Mike Farrell on March 20, 2019 at 11:11 am Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where consumers … Continue reading Time to leave last touch attribution in the dust? Answer these 4 questions first
In a world where digital marketers have greater control over shaping the customer experience, Adam Audette argues that SEO may soon feel obsolete. Adam Audette on November 13, 2015 For marketers, the promise of the web is data, and whoever owns the most (and best) data wins. Facebook and Twitter have been moving quickly to … Continue reading Will Marketing Addressability Leave SEO In The Dust?
Bob HutchinsAugust 12, 2015 If you’re looking for the last word on the latest in paid search and social ads, Kenshoo has you covered. The marketing software company evaluated 550 billion impressions, 9.5 billion clicks and $ 5.5 billion in spend from Q2 2015. Kenshoo discovered several interesting trends (detailed below). Perhaps the most interesting … Continue reading Mobile: Social Ads Leave Search Ads In The Dust
