Tag Archives: Dust

Your LinkedIn Indifference May Leave Your Company in The Dust

LinkedIn Marketing

Colleen McKenna — January 16, 2020 Or, at a minimum, your indifference may leave you further behind your peers and competitors, period. Think about your competitors and peers who embraced LinkedIn and social media with an adventurous mindset, an eye on their best candidates and customers, and interest in learning the nuances of the platforms … Continue reading Your LinkedIn Indifference May Leave Your Company in The Dust →

Time to leave last touch attribution in the dust? Answer these 4 questions first

Marketing Attribution

The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. Mike Farrell on March 20, 2019 at 11:11 am Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where consumers … Continue reading Time to leave last touch attribution in the dust? Answer these 4 questions first →

Mobile: Social Ads Leave Search Ads In The Dust

Mobile Marketing

Bob HutchinsAugust 12, 2015 If you’re looking for the last word on the latest in paid search and social ads, Kenshoo has you covered. The marketing software company evaluated 550 billion impressions, 9.5 billion clicks and $ 5.5 billion in spend from Q2 2015. Kenshoo discovered several interesting trends (detailed below). Perhaps the most interesting … Continue reading Mobile: Social Ads Leave Search Ads In The Dust →

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