ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions by Laurie Sullivan @lauriesullivan, (November 08, 2018) Companies are expected to increase partnership agreements this coming year as the shift to mobile and smaller screens makes personalizing consumer experiences and messages a requirement. On Thursday, ContentSquare and Dynamic Yield announced a partnership that allows marketers to more … Continue reading ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions
Tag Archives: Dynamic
Create a Dynamic Strategic Plan that Engages the Enterprise
Daniel Burrus — November 7, 2018 Follow @DanielBurrus — November 7, 2018 Having a strategic plan is a vital aspect of any successful organization. Unfortunately, most organizations have strategic plans that are really financial plans in disguise. Profits are only one element of a strategic plan. You need a plan that outlines what you’re going … Continue reading Create a Dynamic Strategic Plan that Engages the Enterprise
Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up
Dynamic ads are getting customizable overlays, and Facebook’s recently introduced video creation kit will include holiday-specific templates. Amy Gesenhues on September 11, 2018 New overlays are rolling out for dynamic ads. In advance of the holiday season, Facebook is rolling out a number of new features designed to help advertisers customize their ad campaigns. … Continue reading Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up
8 Quick Facebook Dynamic Product Ad Optimization Tips for Better Success
Nicole Blanckenberg — July 12, 2018 Follow @https://twitter.com/NicoleBlancken — July 12, 2018 Just because Facebook Dynamic Product Ads are automatic remarketing on steroids, doesn’t mean you shouldn’t be optimizing them for better success. Even automated PPC needs a human touch! Facebook Dynamic Ads can be a powerful, traffic-driving tool with the potential of getting shoppers … Continue reading 8 Quick Facebook Dynamic Product Ad Optimization Tips for Better Success
Dynamic Search Ads are for amateurs or superheroes
Contributor Daniel Gilbert is definitely not a fan of Google’s Dynamic Search Ads. He shares why he feels the ad program doesn’t hold a candle to human-powered account management. Daniel Gilbert on April 12, 2018 So, machine learning in AdWords is great and definitely the future. But Dynamic Search Ads? Not so much, in … Continue reading Dynamic Search Ads are for amateurs or superheroes
Dynamic Adwords: Show The Customer What They Want To See
By Matthew Murray September 27th, 2017 “Give the customer what they want” is a tried and tested method for getting customer engagement and more sales. But what if your customers want something extremely specific? How can you make sure that what you’re showing them is exactly what they want to see? Imagine a situation where … Continue reading Dynamic Adwords: Show The Customer What They Want To See
How to Use Facebook’s Dynamic Ads
By Stephen Moyers September 18th, 2017 Dynamic ads match the right people with the right products. Much like retargeted AdWords campaigns, Facebook’s ad service maximizes each dollar spent on digital advertisements. With such a large active user base, it makes sense for B2B and B2C companies to leverage the social media powerhouse in their advertising campaigns. … Continue reading How to Use Facebook’s Dynamic Ads
3 Easy Steps to Setting Up Facebook Dynamic Product Ads
Nicole Blanckenberg — August 18, 2017 Follow @https://twitter.com/StoreYaCom — August 18, 2017 Since our how to hack Facebook’s custom audiences for big payoffs post, we’ve had a lot of feedback from business owners wanting to know more about Facebook Dynamic Product Ads – or DPAs – and how they can cash in on the action. … Continue reading 3 Easy Steps to Setting Up Facebook Dynamic Product Ads
Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty. Scott Heimes on July 13, 2017 For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” … Continue reading Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns
Ahead of the fall shopping season, Facebook makes its product showcase ads more of a showpiece. Tim Peterson on June 27, 2017 Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic … Continue reading Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns
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