Tag Archives: Dynamic

Dynamic Ad Targeting Becomes Grinch That Stole Christmas

Marketing Automation

by Laurie Sullivan, Staff Writer @lauriesullivan, December 23, 2016   Advertisers need to start understanding search and dynamic ad targeting better, especially when it comes to holiday purchases. Cross-device targeting and cross-platform targeting seems like a great idea, but ensure dynamic ads don’t get served to people, or within their network, who bought the products. … Continue reading Dynamic Ad Targeting Becomes Grinch That Stole Christmas →

Bridging the Data/Creative Divide With Dynamic Creative Optimization

Data Driven Techniques

Pete Kluge — December 4, 2016 — December 4, 2016 We can all agree that data-driven marketing (DDM) has crossed the line from being a sleek, sophisticated nice-to-have to being a true marketing imperative. By leveraging customer data, brands can deliver more meaningful, more relevant experiences at scale; deepen relationships; drive incremental engagement and action; … Continue reading Bridging the Data/Creative Divide With Dynamic Creative Optimization →

The Manufacturer-Distributor Dynamic: 4 Tips

Supply Chain

by Caroline GoanOctober 1, 2016 The maintenance of a good manufacturer-distributor relationship has ramifications across all points of the supply chain. On a company-specific level, effectively nurturing a strong connection with suppliers and customers can equate to competitive pricing, higher availability, and the effective sharing of industry-sensitive information. On a wider basis, time and effort … Continue reading The Manufacturer-Distributor Dynamic: 4 Tips →

The Dynamic Duo: Two E-Commerce Promotions Every Retailer Should Use

eCommerce Strategies

by Joe LiuSeptember 1, 2016 Conversion rate optimization in itself embodies a large spectrum of techniques all aimed at keeping visitors engaged throughout their website experience. But when you’re given access to so many options and tools, it can be quite overwhelming. Here are the top two must-have campaigns/promotions every ecommerce site should have. Email … Continue reading The Dynamic Duo: Two E-Commerce Promotions Every Retailer Should Use →

Jivox launches dynamic personalization for video ads

Marketing Platforms

Portions of video ads can be customized dynamically with images and copy depending on a viewer’s location, weather conditions and more. Ginny Marvin on August 25, 2016  Ad personalization technology firm Jivox has launched dynamic video to complement its dynamic offerings in display. “Instead of delivering the same video ad to every viewer, marketers now … Continue reading Jivox launches dynamic personalization for video ads →

Akamai: When creating responsive sites for mobile, consider dynamic image optimization

Website Special Guidelines

The content delivery network points out that marketers need to keep image performance in mind for mobile. Barry Levine on August 22, 2016   Responsive web design across several screens Since the end of the last decade, responsive web design (RWD) has been a popular way for marketers to minimize the amount of website modification they … Continue reading Akamai: When creating responsive sites for mobile, consider dynamic image optimization →

How to Use Search to Enhance Your Facebook Dynamic Ads

Facebook Advertisement

by Joe PizerAugust 17, 2016 When Google released dynamic product ads, it dramatically changed the way retailers advertise online. Because of their huge success, retailers are constantly on the lookout for the next game-changing ad format. If the results our retail clients have been seeing are any indication, the next frontier for dynamic product ads … Continue reading How to Use Search to Enhance Your Facebook Dynamic Ads →

Random Posts on