by Laurie Sullivan, Staff Writer @lauriesullivan, December 23, 2016 Advertisers need to start understanding search and dynamic ad targeting better, especially when it comes to holiday purchases. Cross-device targeting and cross-platform targeting seems like a great idea, but ensure dynamic ads don’t get served to people, or within their network, who bought the products. … Continue reading Dynamic Ad Targeting Becomes Grinch That Stole Christmas
Tag Archives: Dynamic
Bridging the Data/Creative Divide With Dynamic Creative Optimization
Pete Kluge — December 4, 2016 — December 4, 2016 We can all agree that data-driven marketing (DDM) has crossed the line from being a sleek, sophisticated nice-to-have to being a true marketing imperative. By leveraging customer data, brands can deliver more meaningful, more relevant experiences at scale; deepen relationships; drive incremental engagement and action; … Continue reading Bridging the Data/Creative Divide With Dynamic Creative Optimization
Your Content Knows Best: the Case for Dynamic Search Ads
Jacob Ehrnstein — December 4, 2016 — December 4, 2016 One of the search marketer’s best weapons is a Dynamic Search campaign. As you may or may not know, Dynamic Search campaigns rely not on keywords for targeting, but instead use your site’s content to create and target your ads based on a user’s search … Continue reading Your Content Knows Best: the Case for Dynamic Search Ads
IAB releases schema standard for dynamic content ads
The standard is aimed at making programmatic personalized ads a reality across devices and ad formats. Ginny Marvin on October 20, 2016 The IAB Tech Lab released a standard for dynamic content ads this week for public comment. The standard is a schema (structured meta data) aimed at increasing the relevancy of ads — and eliminating the … Continue reading IAB releases schema standard for dynamic content ads
The Manufacturer-Distributor Dynamic: 4 Tips
by Caroline GoanOctober 1, 2016 The maintenance of a good manufacturer-distributor relationship has ramifications across all points of the supply chain. On a company-specific level, effectively nurturing a strong connection with suppliers and customers can equate to competitive pricing, higher availability, and the effective sharing of industry-sensitive information. On a wider basis, time and effort … Continue reading The Manufacturer-Distributor Dynamic: 4 Tips
How to Keep Front of Mind: Keep it Dynamic
by James Potter Follow @thelinkedinmanSeptember 15, 2016 Updating statuses, sharing, liking and tweeting are words common in the lexicon of modern business and any social network user. Most of us have probably done one or more of these things before, and highly engaged users will have done them often across multiple social media accounts many … Continue reading How to Keep Front of Mind: Keep it Dynamic
The Dynamic Duo: Two E-Commerce Promotions Every Retailer Should Use
by Joe LiuSeptember 1, 2016 Conversion rate optimization in itself embodies a large spectrum of techniques all aimed at keeping visitors engaged throughout their website experience. But when you’re given access to so many options and tools, it can be quite overwhelming. Here are the top two must-have campaigns/promotions every ecommerce site should have. Email … Continue reading The Dynamic Duo: Two E-Commerce Promotions Every Retailer Should Use
Jivox launches dynamic personalization for video ads
Portions of video ads can be customized dynamically with images and copy depending on a viewer’s location, weather conditions and more. Ginny Marvin on August 25, 2016 Ad personalization technology firm Jivox has launched dynamic video to complement its dynamic offerings in display. “Instead of delivering the same video ad to every viewer, marketers now … Continue reading Jivox launches dynamic personalization for video ads
Akamai: When creating responsive sites for mobile, consider dynamic image optimization
The content delivery network points out that marketers need to keep image performance in mind for mobile. Barry Levine on August 22, 2016 Responsive web design across several screens Since the end of the last decade, responsive web design (RWD) has been a popular way for marketers to minimize the amount of website modification they … Continue reading Akamai: When creating responsive sites for mobile, consider dynamic image optimization
How to Use Search to Enhance Your Facebook Dynamic Ads
by Joe PizerAugust 17, 2016 When Google released dynamic product ads, it dramatically changed the way retailers advertise online. Because of their huge success, retailers are constantly on the lookout for the next game-changing ad format. If the results our retail clients have been seeing are any indication, the next frontier for dynamic product ads … Continue reading How to Use Search to Enhance Your Facebook Dynamic Ads
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