by Nic D’AmatoAugust 9, 2016 Have you ever thought about why the heck an athlete would do steroids? You might say it is cheating because they’re essentially putting in the same amount of work or less and are performing at a level that is unheard of or is just way above the competition. Or maybe … Continue reading Remarketing for Dynamic Search Ads (RDSA): Your AdWords Campaign on Steroids
by Rupert Adam July 5, 2016 Follow @emailcenterJuly 5, 2016 Dynamic content is a term used for when the body of an email changes depending on the recipient, going beyond simple first name personalisation. Forget having to spend time on creating multiple emails with content variations, with dynamic content you can use one email campaign … Continue reading What Is Dynamic Content And How Is Data Used?
Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you. Todd Saunders on June 28, 2016 at 4:35 pm To be honest, AdWords hasn’t changed much since its launch in 2000. And that’s coming from someone who spends all their … Continue reading The right way to get dynamic with Google AdWords
by Dionte Pounds March 11, 2016March 11, 2016 When you sign up to be a search account manager, you’re making the decision to test yourself to find new strategies for account growth. Whenever identifying growth opportunities becomes challenging, a strategy I rely on is launching Dynamic Search campaigns. If you’re unfamiliar – Dynamic Search Ads … Continue reading 5 Ways to Optimize Your Dynamic Search
by Ryan Mead November 25, 2015 Follow @govitruNovember 25, 2015 What are your strengths as a leader? Possibly communication, collaboration or guidance. Few leaders have just one strength. Their skills are a mixture of strengths that allow them to be the coaches, guides, managers they are. This article suggests that some managers might be “one-pitch” … Continue reading How The Best Leaders Use Dynamic Coaching Styles
Rick Backus, (September 22, 2015) Earlier this year, Google upgraded its dynamic-search ads (DSA) program, making it significantly easier for retailers to improve their campaign efficiency, spending and scalability. Finally, advertisers have the ability to build out their campaigns without having to slave over keyword research. If you’re a retailer with a content-rich website and … Continue reading 5 Reasons Dynamic Search Ads Are Primed To Replace Keywords
Margot da CunhaJuly 28, 2015 Raise your hand if you’re a control freak? Perhaps you’re hesitant to admit it, but most PPC employees are. It’s in your nature to want granular control of your keyword lists, ad copy, bidding strategies, etc. Why? Most likely due to that one time you wasted 50% of your company’s … Continue reading Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!
Zach EttenJune 9, 2015 What if there was an easy way to promote relevant items from your product catalog to Facebook users who have already perused your website? Having a way to present a user with something in which they’ve already shown interest is the first step to making a conversion. Thankfully, this can be … Continue reading Getting Started With Facebook Dynamic Product Ads
Bill WebsterApril 26, 2015 One of the keys to unlock doors to success is good and adequate exposure. LinkedIn is a leading networking resource for personal brands, and is now a great warm lead generator as well. But then, how would you be able to get the maximum benefits from it? A very informative article, … Continue reading Dynamic LinkedIn Techniques to Promote Your Personal Brand
Business.comMarch 28, 2015 Dynamic pricing, it seems, is the latest pricing trend that has taken the ecommerce industry by storm. While it is not an entirely new concept and companies have been using it randomly over the years, it is certainly something that is much more relevant in the new age of ecommerce companies. Simply … Continue reading What Is Dynamic Pricing & How Does It Affect Ecommerce?
