Tag Archives: Dynamics’

Google shakes up ad auction dynamics for holiday shopping

Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season. Anu Adegbola on October 21, 2024 Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now … Continue reading Google shakes up ad auction dynamics for holiday shopping →

How marketers can reinvent the IT-marketing dynamics

Marketing Innovation

Marketers must partner with IT to audit their martech stack, increase adoption through accountability and rethink team structures for greater efficiency. Benjamin Bloom on February 26, 2024 One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants … Continue reading How marketers can reinvent the IT-marketing dynamics →