May 22, 2024 E.l.f. Beauty has a playbook for nonstop growth The beauty brand has grown sales for 21 consecutive quarters, thanks to its savvy approach to reaching customers. BY Yasmin Gagne E.l.f. Beauty, the conglomerate behind E.l.f. Cosmetics, Keys Soulcare, Well People, and Naturium is on the rise. The company delivered more than $1 billion … Continue reading E.l.f. Beauty has a playbook for nonstop growth
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Brands like Chipotle and e.l.f. are chasing buzz on BeReal, but will the love affair last?
By Jessica Bursztynsky August 22, 2022 It seems like everyone is on BeReal these days—including Chipotle. BeReal, which launched in 2020, asks users to upload one post per day to provide a more authentic view of life for their friends. The photo prompts appear seemingly at random, and users have to send posts within … Continue reading Brands like Chipotle and e.l.f. are chasing buzz on BeReal, but will the love affair last?