By Brian Farrell January 1st, 2016 In a previous article, I shared the 5 Core Steps to Consultative Selling. The steps were: building rapport, conducting a needs analysis, crafting a solution, proposing / selling the solution, and then servicing the account. Today, let’s look at each of those steps from a social selling perspective. According … Continue reading How To Use Social Selling In Each Stage Of The Buying Process
by Isabel Stewart December 9, 2015December 9, 2015 But where’s the best place to reach out? The sheer size and scale of social media suggests that’s where to head. In September 2015, Twitter’s monthly users hit 320 million with Facebook’s at a massive 1.5 billion. However, as massive as these numbers are, they are still … Continue reading 5 Ways Email and Social Can Help Each Other Out
Jessica VionasOctober 9, 2015 So far in this blog series, we’ve covered the 5 R’s of putting together a webinar, tactics to increase your attendance rate, 20 techniques for promoting your webinar, and how to do a webinar using HubSpot and GoToWebinar. Let’s back up a bit, though, and talk about the different types of … Continue reading 3 Types of Webinars to Host and How to Use Each
Nievalyn KeelAugust 31, 2015 Though the audience is large, and the name ubiquitous, the secret to Twitter success still eludes many. Already providing the why, here is the #howto on maximizing your engagements and impressions, 140-characters at a time. Attribution: Everyone wants acknowledgement on Twitter. While nothing says I love you like a retweet, nothing … Continue reading A Guide on Effective Twitter Engagement: How to Make Each Tweet Count
Kate RoseAugust 24, 2015 Pinterest and Instagram are both well established now, and being actively and effectively used by many businesses who have good visual content to offer. Superficially, they are very similar; both platforms major on the sharing of images, usually photographs, and this can lead to businesses treating them as identical and taking … Continue reading Pinterest vs Instagram: When to Use Each for Your Business
Richie ContartesiAugust 3, 2015 When you’re working on getting a website built for your company or organization, it is all too easy to just let the Web designer go willy nilly and follow their own ideas about what your site should look like. How this usually shakes out is a design that doesn’t suit the … Continue reading 10 Things You and Your Web Designer Should Know About Each Other
Brent PohlmanJuly 30, 2015 Over the past few months, I have really focuses on planning with respect to a number of change management initiatives. Through this process, I have turned to my co-workers and clients and have tried to get some ideas of how they view their work processes. Through this process I have learned … Continue reading Spend Time Each Day Looking for New Ideas
Liz KislikJune 19, 2015 You see your colleagues every day, or at least several times a week. You all get along, appreciate each other’s good intentions, and care about the company. And yet, some of your colleagues’ behaviors drive you absolutely nuts. Here are some common types of challenging behaviors, and a few suggestions for … Continue reading Four Ways Colleagues Drive Each Other Nuts
Dorien Morin-van DamApril 9, 2015 Stealing Minutes Every Day! Do you like life hacks and keyboard shortcuts? How about saving time on your social media tasks; do you like that? I do! Anything to make my life easier. As much as I like saving time and being efficient, I despise wasting time and being unproductive. … Continue reading 20 Monthly Social Media Tasks to Complete in 20 Minutes Each, or Less
Kaitlin StichMarch 24, 2015 Webinars and videos are well established as essential lead generation tools for B2B marketers. These content formats have broken the monotony of static legacy content to provide richer, more engaging experiences for prospective business buyers, while also offering more data collection opportunities for marketers. The result is more actionable customer engagement … Continue reading Why Webinars and Videos Are Critical to Educating Prospects at Each Stage of the Sales Cycle
