May 15, 2024 Digital bank Chime to roll out earned wage access product Chime says MyPay has no mandatory fees or interest and does not require a credit check. BY Reuters U.S. digital bank Chime is launching a product that will allow customers to access up to $500 of their wages before payday, the latest move … Continue reading Digital bank Chime to roll out earned wage access product
April 23, 2024 The pandemic made Earned Wage Access apps popular. Regulators want to rein in the fees Many of these apps charge monthly subscription fees, and most charge mandatory fees for instant transfers of funds. BY Associated Press When Anna Branch, 37, had her hours at work reduced at the start of the pandemic in … Continue reading The pandemic made Earned Wage Access apps popular. Regulators want to rein in the fees
Protect What You’ve Earned: 7 Ways to Safeguard Your Financial Investments Due / 03 Nov 2022 Society has come under a unique amount of stress in recent years. So have plenty of financial investments. A pandemic created economic disruption around the globe. The “Great Resignation” put pressure on businesses—pressure that those companies have passed along to … Continue reading Protect What You’ve Earned: 7 Ways to Safeguard Your Financial Investments
Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid by Ray Schultz , Columnist, March 31, 2022 Earned or unpaid sources — including email — drove 75% of web traffic in 2021. That is down from 80% in 2020, according to the 2022 Digital Experience Benchmark Report, a study by Contentsquare. Some industries rely … Continue reading Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid
CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance by Laurie Sullivan @lauriesullivan, September 17, 2020 Brands are putting more resources toward earned media. Digital content is making the greatest impact on buying decisions and how they feel about brands because people are hunkered down at home … Continue reading CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance
Joe Martinez — August 11, 2018 — August 11, 2018 When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the first time are newcomers to your brand, and they are probably not going to convert right away. With these expectations in place, … Continue reading Optimizing for Earned Metrics in YouTube Campaigns
There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Michael Brito on July 16, 2018 Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this … Continue reading Activating B2B influencers across earned, owned, shared & paid media
Spencer X. Smith — December 4, 2017 Follow @spencerXsays — December 4, 2017 Your phone rings. When you answer, it’s a journalist from the most important media source you can possibly think of. Wave a magic wand. Who is it? Oprah? The New York Times? CNBC? That pinnacle for me is Forbes. Why? My target … Continue reading How I Earned a Feature in Forbes (Twice) With Social Media, And You Can Too
Mona Hellenkemper — June 30, 2017 — June 30, 2017 No matter if you are a marketer or a content creator – everyone who is concerned with the marketing world comes across the terms paid media, earned media, and owned media at some point. These terms are more than buzzwords of the digital age. Media … Continue reading Media Values in Influencer Marketing – Earned, Owned and Paid Media Explained
John Caiozzo — June 19, 2017 Follow @johncaiozzo— June 19, 2017 This is part one of a three-part series on earned media, owned media, and paid media. Join us as we outline the differences between them and explain how their unique characteristics can help grow your business. First up — what is earned media? There … Continue reading What is Earned Media?
