by Linda Dessau November 21, 2015November 21, 2015 © Sergey Nivens – Fotolia.com Earlier this year I created a new presentation called How to Write Your First Four Blog Posts. The basic premise is that you don’t need to write a new full-length article every time you post to your blog. In fact, I suggest … Continue reading Want to Write a Quicker, Easier Blog Post This Week? Try a Combo Post
Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for Big Data implementation. Steve Dille on October 28, 2015 It’s right there, glowing on the horizon: the promise of delivering behaviorally triggered messages to consumers — contextually aware engagement that’s tailored and … Continue reading Behaviorally-Triggered Email Marketing: It’s Easier Than You Think
Jennifer MadisonSeptember 7, 2015 “There are too many options! How do I know where to put my social advertising dollars?” It’s a common scenario that every marketer faces, but thankfully Instagram has made your decision a lot easier by establishing itself as a clear and effective option. How did they do that, you ask? They … Continue reading 3 Reasons Why Advertising on Instagram Has Never Been Easier
Brittany HurlburtAugust 27, 2015 Your brand is represented and recognized through your online assets and your online marketing strategies. Whether it’s your website, social media profiles, or emails, it’s important to deliver a great digital experience to your customers and visitors. A/B testing can make a huge difference on how well your online assets perform. … Continue reading Five A/B Testing Tools That Will Make Your Life Easier
David PooleAugust 27, 2015 Cart abandonment is the scourge of digital commerce. Every day, businesses see revenues slip away from them because customers give up on the transaction before completing it. Right now, the global average for abandonment is 76%. More than three-quarters of those who start an online transaction don’t finish it. That is … Continue reading Fighting Online Abandonment – It’s Easier Than You Think
Jamie NicholAugust 22, 2015 We’re pretty lucky — long gone are the days of depending on endless email chains and face-to-face discussions to collaborate effectively. It seems like I’m hearing about a new collaboration tool every month. In fact, according to Wrike, 77% of companies use project-management software for employee collaboration. If you are in … Continue reading 5 Employee Collaboration Tools to Make Your Job Easier
Latest release, named “Billie” in honor of famed jazz singer Billie Holiday, also adds easier menu changes, site icons and more. Matt McGee on August 21, 2015 Evan Lorne / Shutterstock.com Safer password management is one of the highlights in WordPress 4.3, which was released this week. Also added in the latest release are new … Continue reading WordPress 4.3 Brings Improved Password Security, Easier Text Formatting
Kim GeorgeJuly 23, 2015 Social media marketing got you in a tizzy? Don’t fret …because you are not alone. Thanks to changes in the technology landscape, the introduction of various web based applications has most definitely made things a tad bit easier for us all. I’ve previously written a few posts closely related to this … Continue reading 5 Fantastic Web Based Apps that Make Social Media Marketing Easier
Scott FenstermakerJuly 7, 2015 About a week ago, Facebook announced that it was beta testing a new type of ad, one that would allow an audience with one click to submit their email addresses without leaving Facebook. Facebook Lead Ads (ETA unknown) are a brand new ad type featuring a “subscribe” call-to-action. When you click … Continue reading Facebook Lead Gen For Your Business Is About To Get Easier
WishpondApril 30, 2015 Email marketing is still one of the most powerful online marketing strategies, hands down. Of course, there are ways to develop and run successful social media and distributed content campaigns, but your email list is the most effective tool in your marketing arsenal. Unlike social media, blogs, and article repositories, with email … Continue reading 5 Easier Ways To Improve Your Email Marketing Content
