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Who Approves This Message? Political Ad Fact-Checking For The Average Voter Isn’t Easy by Wayne Friedman , Staff Writer, October 14, 2022 Lying, misleading, and subtle threats on political TV commercials are not new. Even as new digital media attempts to eliminate much of this, expect more to come throughout these midterm elections on linear … Continue reading Who Approves This Message? Political Ad Fact-Checking For The Average Voter Isn’t Easy
Want better performance and results from your marketing? Then give your people the support and resources they need to excel. Here’s how. Tim Parkin on October 11, 2022 The CEO and CMO are talking about investing in the marketing team to develop their skills. The CEO asks, “What if we invest in our people, and … Continue reading 8 easy ways to improve your marketing capabilities
By Pavithra Mohan September 21, 2022 In 2020, when protests against racial violence and police brutality erupted across the country, corporate America responded with a wave of unparalleled financial donations and diversity, equity, and inclusion commitments. Nearly every industry was forced to reckon with its diversity issues; and for the first time, it seemed like … Continue reading Entertainment, publishing industries found no easy DEI fixes after 2020
By Richard Baguley August 28, 2022 Landlords, eh? All you want to do is bring your rented home into the modern era, but these property-owning party poopers won’t let you replace your locks, upgrade your light switches, or even tear out those 1950s wall sockets. They give you some nonsense about liability, about … Continue reading 4 easy ways to make your rental home smarter
By Rohan Rajiv June 03, 2022 If you’re a recent graduate or entering the job market for the first time, there’s good news: Employers are planning to hire almost 30% more new graduates this year; and on LinkedIn, we’ve seen an almost 17% increase in entry-level job postings compared to last year. Yet … Continue reading 4 easy ways to kick off your job search on LinkedIn
Digital Is Not (And Never Was) An Easy Button by Ryan Green , May 2, 2022 In a cookieless world, the easy button is dead. Long before acronyms like GDPR and CCPA, brands turned to the broad reach of ad networks and Facebook’s ever-knowing, ever-changing algorithm. Many gave it a blank check, seduced by the … Continue reading Digital Is Not (And Never Was) An Easy Button
Timely delivery contributes to positive customer experience, but so does ease of return. Kim Davis on March 23, 2022 Spencer Kieboom is a man in love with what he does. “Reverse logistics is something I love — it’s so neglected,” he told us. “‘Return free in 90 days’ is a policy, not a solution, and … Continue reading Easy returns can enhance the customer experience
By Jared Newman February 14, 2022 With the launch of MacOS Monterey last fall, Apple introduced a neat feature called Live Text, which lets you highlight and copy text directly from images, both in Safari and in system apps such as Photos and Quick Look. (It also works on iOS.) But what if … Continue reading Copy text from images and videos with these free and easy tools
Pam Hughes December 8, 2021 TikTok has shared a new set of tips on maximizing conversions with your TikTok ads, based on thousands of examples in its auction platform. Using automated analysis, TikTok scanned its ad network to identify critical elements of the highest converting campaigns, which could help maximize the performance of your approach … Continue reading Easy Creative Tips to Make Your TikTok Ads Work Harder
Yash Chawlani November 12, 2021 As a recruiter, you already multi-task between sourcing candidates, screening resumes, scheduling discovery calls, and progressing candidates in the hiring pipeline. This means you’re constantly updating your candidates, collaborating with recruiters and hiring managers, scheduling interviews, following up with prospects, and more. Recruitment automation can help you speed up your … Continue reading 5 Easy Ways to Introduce Automation Into Your Recruiting Workflow
