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A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics. Constantine von Hoffman on April 15, 2025 Over the next five years, there’s a $ 2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the … Continue reading Half of ecommerce brands lack the support to scale personalization effectively
U.S. consumers spent $241.4 billion, up 8.7% YoY, according to Adobe Analytics. Chris Wood on January 7, 2025 The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. U.S. consumers spent $ 241.4 billion online between November 1 and December 31 of this, up 8.7% from 2023, according to Adobe Analytics. … Continue reading Holidays deliver on record-setting ecommerce expectations
With the right strategies, retailers can turn ecommerce returns into an opportunity for building lasting customer loyalty. Alicia Arnold on December 4, 2024 The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their … Continue reading How to balance customer experience and returns in ecommerce
Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays. Chris Wood on November 27, 2024 Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% … Continue reading Holiday ecommerce start surpasses record-breaking forecast
Salesforce Starter and Pro Suites now have ecommerce storefront capabilities alongside marketing, sales and service. Kim Davis on October 22, 2024 Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low-code setup for branded storefronts and tools to manage … Continue reading Salesforce unveils integrated ecommerce storefronts
Google AI Overviews Disrupts Ecommerce, Publisher Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, September 20, 2024 Logging in to a company’s network creates sort of a walled garden, where the data remains within the perimeters, creating checks and balances of intent. Some may not consider Google a walled garden, but when logged in to its … Continue reading Google AI Overviews Disrupts Ecommerce, Publisher Traffic
Consumers and ecommerce brands agree the sector’s outlook is positive. But they part ways when it comes to what makes a good shopping experience. Kim Davis on September 4, 2024 Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not … Continue reading Ecommerce sees positive spending trends
Patterns Emerge In Google AI Overviews For Ecommerce, Education, ‘Facets’ by Laurie Sullivan , Staff Writer @lauriesullivan, August 13, 2024 BrightEdge Generative Parser has detected a new set of patterns and key trends as part of its monthly monitoring of Google AI Overviews (AIOs). Google’s focus in July seems to lean toward education and ecommerce, perhaps … Continue reading Google AIO Patterns Emerge For Ecommerce, Education, Facets
Big-ticket items like furniture and electronics benefited from deeper discounts as online buyers proved ready to pounce. Chris Wood on July 18, 2024 Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $ 14.2 billion in U.S. online sales this year. … Continue reading The top ecommerce trends from record-breaking Amazon Prime Day 2024
The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays. Chris Wood on January 23, 2024 Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a … Continue reading How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales
