Salesforce Starter and Pro Suites now have ecommerce storefront capabilities alongside marketing, sales and service. Kim Davis on October 22, 2024 Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low-code setup for branded storefronts and tools to manage … Continue reading Salesforce unveils integrated ecommerce storefronts
Google AI Overviews Disrupts Ecommerce, Publisher Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, September 20, 2024 Logging in to a company’s network creates sort of a walled garden, where the data remains within the perimeters, creating checks and balances of intent. Some may not consider Google a walled garden, but when logged in to its … Continue reading Google AI Overviews Disrupts Ecommerce, Publisher Traffic
Consumers and ecommerce brands agree the sector’s outlook is positive. But they part ways when it comes to what makes a good shopping experience. Kim Davis on September 4, 2024 Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not … Continue reading Ecommerce sees positive spending trends
Patterns Emerge In Google AI Overviews For Ecommerce, Education, ‘Facets’ by Laurie Sullivan , Staff Writer @lauriesullivan, August 13, 2024 BrightEdge Generative Parser has detected a new set of patterns and key trends as part of its monthly monitoring of Google AI Overviews (AIOs). Google’s focus in July seems to lean toward education and ecommerce, perhaps … Continue reading Google AIO Patterns Emerge For Ecommerce, Education, Facets
Big-ticket items like furniture and electronics benefited from deeper discounts as online buyers proved ready to pounce. Chris Wood on July 18, 2024 Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $ 14.2 billion in U.S. online sales this year. … Continue reading The top ecommerce trends from record-breaking Amazon Prime Day 2024
The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays. Chris Wood on January 23, 2024 Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a … Continue reading How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales
Ecommerce is essential and constantly evolving. Here’s our list of the must-follow experts who will keep you on top of the latest and best. Constantine von Hoffman on January 4, 2024 Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. It’s so important and also constantly changing. New channels, … Continue reading MarTech’s ecommerce experts to follow
Chinese e-commerce giant JD.com wins landmark antimonopoly lawsuit against Alibaba Maxwell William / Last Updated: Dec 29, 2023 Chinese online retailer JD.com has won its lawsuit against its rival Alibaba, according to Reuters, resulting in a substantial fine of 1 billion yuan ($ 140.68 million) imposed on Alibaba for monopolistic practices. The High People’s … Continue reading Chinese e-commerce giant JD.com wins landmark antimonopoly lawsuit against Alibaba
Where do customers want to shop in 2024? Everywhere. Here’s how digital marketers will impress them and get them to purchase. Chris Wood on December 29, 2023 In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been … Continue reading 2024 Predictions: Ecommerce and retail
Ecommerce Numbers Rise – Thank Marketplaces by Laurie Sullivan , Staff Writer @lauriesullivan, December 12, 2023 One in five shoppers say they have bought gifts from smaller businesses as much as possible during the fourth quarter in 2023, a stat from Jungle Scout that has doubled since 2022. Jungle Scout’s quarterly Consumer Trends Report reveals how … Continue reading Ecommerce Numbers Rise – Thank Marketplaces
