Economic Data Predicts Uneven Growth by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2024 Consumer retail interest has begun to “sputter” despite an increase of activity, according to economic index data released Tuesday from Zeta Global. The Zeta Economic Index (ZEI), powered by generative AI (GAI), debuted in June. On Tuesday the company released July’s numbers. … Continue reading Economic Data Predicts Uneven Growth
By Jim Frawley January 22, 2024 Workers across the globe are biting fingernails and fighting restless leg syndrome as we anxiously follow the evolving state of the U.S. economy. Many of us are fearful and curious about what any change, small or large, might mean for the bottom line of our respective organizations and … Continue reading As waves of layoffs continue, here’s how workers can cope with economic uncertainty
Economic Impact On Performance by Laurie Sullivan , Staff Writer @lauriesullivan, November 15, 2023 A disconnect between consumer sentiment and behavior has driven the economy, purchases and searches for years, but all that could be over. Americans cut retail spending in October for the first time since March as interest rates reached a 22-year high. Retail sales fell 0.1% in October … Continue reading Economic Impact On Performance
Search’s Influence Demonstrated In Total Economic Impact Study by Laurie Sullivan @lauriesullivan, June 29, 2023 Search on ecommerce websites and across enterprises has improved in the past few years but still, most of the technology is not on par with Google or Bing. On ecommerce sites, consumers often cannot find what they want and abandon … Continue reading Search’s Influence Demonstrated In Total Economic Impact Study
Amazon Prime Day Ad Messages Muddled On Economic Challenges by Laurie Sullivan @lauriesullivan, June 26, 2023 Amazon Prime Day sellers have a challenge based on the economy. The company supports more than 200 million paid Prime members globally. Messages are mixed and muddled this year on economic forecasts. Third-party data and research companies have varying … Continue reading Amazon Prime Day Ad Messages Muddled On Economic Challenges
McKinsey Analyzes Economic Impact Of Generative AI by Laurie Sullivan @lauriesullivan, June 16, 2023 The impact of generative artificial intelligence (GAI) on productivity could add trillions of dollars to the global economy, according to data released this week from McKinsey & Company. The latest estimates put the equivalent of $2.6 trillion to $4.4 trillion annually … Continue reading McKinsey Analyzes Economic Impact Of Generative AI
Keeping an “always on” approach to CX is critical to maintain and benefit from improved customer understanding. Here’s how to get there. Chad Storlie on May 4, 2023 Analyzing customer behaviors and monitoring competitor activities are among the top approaches B2B leaders use to identify opportunities for business growth. Simply put: Your competitors are stalking … Continue reading How B2B CMOs use CX to thrive amid economic uncertainty
By Grace Carroll March 15, 2023 Days after Silicon Valley Bank’s dramatic collapse, and just one day before Meta slashed another 10,000 employees, Vimeo’s chief product officer Ashraf Alkarmi, 776 partner Cristina Apple Georgoulakis, and Slack senior vice president Rob Seaman talked to Fast Company about the grim economic outlook surrounding Silicon Valley, … Continue reading Tech leaders from Vimeo, Slack, and 776 share insights on staying innovative during an economic downturn
By Michael Grothaus January 24, 2023 If you’re a company in the market for growing your workforce, there’s no doubt you’ll be headhunting Gen Z workers in the near future. The problem is, depending on your company’s size, Gen Z might not want to work for you. That’s according to a new report from … Continue reading Gen Z wants to work for big companies that can survive economic downturns, Adobe says
Adthena Pivots Roadmap To Match Brands’ Economic Challenges by Laurie Sullivan @lauriesullivan, February 3, 2023 Adthena has made a pivot in its plans to support brands as more are making efforts to save money and gain a higher return on ad spend. “We’ve pivoted the product roadmap hard to match the macro climate environment,” Ashley … Continue reading Adthena Pivots Roadmap To Match Brands’ Economic Challenges
