Tag Archives: Economy

The New API Economy: 3 Keys to Thriving in It

Ari Rabban — February 28, 2017 Follow @arabban— February 28, 2017 Technology is evolving at a breakneck pace these days, and established companies across the spectrum are struggling to keep up. Just trying to integrate old systems with new processes is costing businesses upward of $ 590 billion per year. But where larger companies have … Continue reading The New API Economy: 3 Keys to Thriving in It →

Back to the future with the Engagement Economy

Economy

Columnist Chandar Pattabhiram explains the new Engagement Economy — a world where everyone and everything is connected, fundamentally shifting the relationships between buyers and sellers. Chandar Pattabhiram on February 2, 2017 Last week, Marketo’s Chief Executive Officer (and my boss), Steve Lucas, introduced a bold new concept: the Engagement Economy. This is a world … Continue reading Back to the future with the Engagement Economy →

3 Tips for Surviving in the Attention Economy

Marketing Trends

Angela Hausman, PhD — December 22, 2016 Follow @MarketingLetter— December 22, 2016 Image courtesy of Branding Strategy Insider What’s the attention economy, you ask? Well, everything is in short supply, which gives it value — money, raw materials, labor, products, even time. In economics, we talk about why diamonds, which may be a girl’s best … Continue reading 3 Tips for Surviving in the Attention Economy →

Is Your Organization Ready For Market Strategy In A Digital Economy?

Digital Engagement

Tony Zambito — November 8, 2016 Follow @tonyzambito— November 8, 2016 Community Preparedness by Iconathon The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. Sparking rapid forms of innovations and turning existing markets upside down with new market rules and design. Digital disruption … Continue reading Is Your Organization Ready For Market Strategy In A Digital Economy? →

Rethinking Market Strategy In A Digital Economy

Marketing Strategy

by Tony Zambito Follow @tonyzambitoOctober 24, 2016 by Delwar Hossain The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. For good reasons too. Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role … Continue reading Rethinking Market Strategy In A Digital Economy →

5 Ws of the sharing economy: How social data gives marketers a competitive edge

Social Data

Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data that shows the sharing economy’s explosive growth and what marketers stand to gain from it. John Donnelly III on September 27, 2016 Not long ago, when you needed a ride in your city, you’d call a … Continue reading 5 Ws of the sharing economy: How social data gives marketers a competitive edge →

Business Tools for the Freelance Economy

Gig Economy

by Susan Poirier Follow @aceconciergeAugust 26, 2016 If you want to talk about an explosion of proportions not seen since the industrial revolution, simply take a peek at the freelance economy. Expansion of the freelance economy is growing at exponential rates evidenced by 53 million freelancers representing more than 33% of America’s labor force today. … Continue reading Business Tools for the Freelance Economy →

Staffing Experts Help Procurement Unlock the Power of the Gig Economy

Gig Economy

by Len April July 9, 2016 Follow @ZenithtalentJuly 9, 2016 This July 4, the United States celebrated 240 years of independence from the British Empire. Interestingly, Britain sought to secure its own independence from the European Union just days before, in the now infamous Brexit vote. Freedom from the shackles of big governance isn’t just … Continue reading Staffing Experts Help Procurement Unlock the Power of the Gig Economy →