Angela Hausman, PhD — December 22, 2016 Follow @MarketingLetter— December 22, 2016 Image courtesy of Branding Strategy Insider What’s the attention economy, you ask? Well, everything is in short supply, which gives it value — money, raw materials, labor, products, even time. In economics, we talk about why diamonds, which may be a girl’s best … Continue reading 3 Tips for Surviving in the Attention Economy
Columnist John Donnelly III looks at the effect the rise of subscription box services has had on how consumers shop — and how retail marketers should adapt. John Donnelly III on November 22, 2016 If you’re an impulsive person, online shopping might be your best friend, worst enemy or a little bit of both. … Continue reading Social media, the subscription economy and the new face of retail
Tony Zambito — November 8, 2016 Follow @tonyzambito— November 8, 2016 Community Preparedness by Iconathon The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. Sparking rapid forms of innovations and turning existing markets upside down with new market rules and design. Digital disruption … Continue reading Is Your Organization Ready For Market Strategy In A Digital Economy?
by Tony Zambito Follow @tonyzambitoOctober 24, 2016 by Delwar Hossain The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. For good reasons too. Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role … Continue reading Rethinking Market Strategy In A Digital Economy
Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data that shows the sharing economy’s explosive growth and what marketers stand to gain from it. John Donnelly III on September 27, 2016 Not long ago, when you needed a ride in your city, you’d call a … Continue reading 5 Ws of the sharing economy: How social data gives marketers a competitive edge
by Susan Poirier Follow @aceconciergeAugust 26, 2016 If you want to talk about an explosion of proportions not seen since the industrial revolution, simply take a peek at the freelance economy. Expansion of the freelance economy is growing at exponential rates evidenced by 53 million freelancers representing more than 33% of America’s labor force today. … Continue reading Business Tools for the Freelance Economy
by Jennifer Hanford July 9, 2016 Follow @jennghanfordJuly 9, 2016 Whether you’re a a seasoned freelancer or seeking freelance work for the first time, you’ve probably noticed how businesses such as Uber and Airbnb are hiring. These companies are only two examples of the burgeoning “sharing economy.” What is the sharing economy? Well, start with … Continue reading From Gig to Career: The Rise of the Sharing Economy [Infographic]
by Len April July 9, 2016 Follow @ZenithtalentJuly 9, 2016 This July 4, the United States celebrated 240 years of independence from the British Empire. Interestingly, Britain sought to secure its own independence from the European Union just days before, in the now infamous Brexit vote. Freedom from the shackles of big governance isn’t just … Continue reading Staffing Experts Help Procurement Unlock the Power of the Gig Economy
by Josh Tolan June 8, 2016 Follow @SparkHireJune 8, 2016 Your deadline seems far out, but you know it’s going to sneak up on you quickly. Your staff is growing as your business amps up for the seasonal peak before you’re struck with a request for maternity leave. Since you know you’re going to lose … Continue reading In the World of the Gig Economy, You Need to Know About These Obstacles
by Brian Wallace June 7, 2016 Follow @nowsourcingJune 7, 2016 As an employer, is it better to have employees or independent contractors? There are plenty of businesses out there making it big while relying mostly on independent contractors. Uber has become the fastest growing startup in history, recently ballooning to over $ 60 billion in … Continue reading Will The Gig Economy Work For Your Business? [Infographic]
