Tag Archives: Economy

Winning and losing in the new digital economy

The latest Digital Life Index release from Publicis Sapient sees huge downsides for brands unable to create connected digital experiences. Kim Davis on November 11, 2021 The 2021 edition of the Digital Life Index, compiled by digital consulting firm Publicis Sapient, confirms that customers demand seamless digital experiences from brands. It also reveals which verticals … Continue reading Winning and losing in the new digital economy

World Series Ads Reflect Shifts In Economy As Fast Food Reigns

World Series Ads Reflect Shifts In Economy As Fast Food Reigns by Rob Williams , November 5, 2021 This year’s World Series was notable for allowing stadiums to fill up with baseball fans versus last year’s limitations on attendance, given the pandemic. TV viewership improved to an average of 11.74 million viewers a game, a … Continue reading World Series Ads Reflect Shifts In Economy As Fast Food Reigns

3 Easy Ways to Scale and Thrive Within the Service Delivery Economy   

Jay T. Ripton October 16, 2021 As any business school professor worth their salt will tell you, one of the key pillars of business success is reducing costs and maximizing profit—while also providing a top-notch professional experience. But it isn’t exactly simple to delivering on that business basic. It’s actually quite difficult. And this is … Continue reading 3 Easy Ways to Scale and Thrive Within the Service Delivery Economy   

The Subscription Economy Is Booming Right Now. But Are You Reaping the Full Benefits?

Tom-Chris Emewulu October 7, 2021 Here are some numbers that might be of interest: The subscription economy has seen an uptick of nearly 6x (over 435%) over the last 9 years, according to Zuora. 78% of international adults currently opt into subscription billing as compared to 71% in 2018. And 75% believe that in the … Continue reading The Subscription Economy Is Booming Right Now. But Are You Reaping the Full Benefits?