When it comes to social influence, governments and other public agencies have a lot to learn from brand marketers. Contributor Scott Wilkinson discusses how agencies can adapt to this new economy to win public support. Scott Wilkinson on August 29, 2017 Over the last decade, we have watched social media upend institutions and topple … Continue reading Mapping the new economy of micro-influence: What governments can learn from brand marketers
Dan Abelow — August 28, 2017 — August 28, 2017 Lesson for leaders How will you exceed the new winners-eat-everything digital economy? You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far into the physical one. Even the billion-user platforms face this threat. They will soon … Continue reading How Can You Outperform the Winners-Eat-Everything Digital Economy?
Greetje den Holder — July 4, 2017 Follow @GdenHolder — July 4, 2017 To me, circular economy always sounds like an amazing concept, but I have a hard time coming up with ideas of how to contribute. That is why for this week, I have looked for inspiring circular economy examples and I want to … Continue reading Need Inspiring Examples of Circular Economy? Here are 5!
Markus Linder — June 28, 2017 Follow @markuslinder— June 28, 2017 With more than 22.4 million consumers each year and $ 57.6 billion in spending, the on-demand economy is alive and kicking it – hard. From transportation (e.g. Uber, Lyft), accommodation (e.g. Airbnb, Onefinestay), delivery (e.g. UberRush, Instacart) to shopping (e.g. Ebay, Etsy), on-demand, app-based … Continue reading The On-Demand Economy Is Booming. Will Online Marketplaces Take Over?
Brian Wallace — June 12, 2017 Follow @nowsourcing— June 12, 2017 The way we work is changing. Decades of economic strife and wage stagnation has left many people searching for a better way to work. Gone are the days of getting a job out of college and staying there until you retire. These days 34% … Continue reading Is The Gig Economy For You? [Infographic]
Personal Branding Blog — May 22, 2017 — May 22, 2017 Does the gig economy encourage the rise of the Uber Specialist? Where Uber Specialist means a person with deep and specific skills. Note: This has NOTHING to do with the car service. Effectively this is the market and model for independent consultants since the … Continue reading The Gig Economy and The Rise of the Uber-Specialists
Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates. Chandar Pattabhiram on April 24, 2017 Attribution has traditionally been the bane of all marketers, but we’re no longer … Continue reading The Mufasa Metric: Rethinking attribution in the Engagement Economy
Today’s consumers demand personalized and authentic experiences on their preferred channels, in ways that matter to them. Columnist Chandar Pattabhiram explains how marketers can adapt to these consumer needs to win their loyalty. Chandar Pattabhiram on March 27, 2017 Marketers must be, by nature, adaptive. Our practice today looks much different from the way … Continue reading Adaptive marketing: The key to winning in the Engagement Economy
Alexander Toll — March 9, 2017 — March 9, 2017 It’s 2017. People go across the city with Uber, and across the country with AirBnb. They clean their houses with Handy, and walk their dogs with Rover. This is the gig economy; the term being thrown around by everyone from business writers to Hillary Clinton. … Continue reading The Gig Economy: What It Means for HR, and How You Can Make It Work
Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low. Chandar Pattabhiram on March 1, 2017 In my last post, I expanded on the concept of the “Engagement Economy,” today’s world where everything and everyone is connected. This world presents a new playing field for marketers … Continue reading The new customer marketing lifecycle in the Engagement Economy
