Tag Archives: Ecosystem

Mixed reactions from ad ecosystem to Google keeping cookies

Skepticism, approval and mixed feelings: people have a lot to say about Google’s reversal on third-party cookies. Anu Adegbola on July 26, 2024 After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem … Continue reading Mixed reactions from ad ecosystem to Google keeping cookies →

Nearly Two-Thirds Of Google Searches Stay Within Its Ecosystem

Google Search

Nearly Two-Thirds Of Clicks On Google Search Remain Within Its Ecosystem by Laurie Sullivan , Staff Writer @lauriesullivan, July 5, 2024 Clicks have an impact on rankings in Google Search, making it more important for marketers to gain value from searches that do not result in a click. Nearly 59% of Google searches in the U.S. … Continue reading Nearly Two-Thirds Of Google Searches Stay Within Its Ecosystem →

What Google’s Privacy Sandbox means for the app ecosystem

Google Privacy

Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser. Kim Davis on April 1, 2024 Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said … Continue reading What Google’s Privacy Sandbox means for the app ecosystem →

YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP

YouTube

YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP by Laurie Sullivan , Staff Writer @lauriesullivan, July 22, 2022 The Oxford Economics Study — The State of The Creator Economy — examines how content affects the economy, assessing the economic, societal and cultural impact of YouTube in the U.S. last year. This report shows how YouTube supports … Continue reading YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP →

Post-COVID: 5 Mandates For The Agency Ecosystem

World Level Crisis

Post-COVID: 5 Mandates For The Agency Ecosystem by Sander Volten , May 12, 2021 By now, we all know that we can no longer thrive in the offices of old, and that’s true across the board — whether you’re an independent agency or network. Instead of the confining static spaces we once spent our workdays in, … Continue reading Post-COVID: 5 Mandates For The Agency Ecosystem →

How Will the Outbreak of COVID-19 Affect the Entrepreneur and Startup Ecosystem

World Level Crisis

Asim Rais Siddiqui — April 7, 2020 A lot has changed in the last month, and that’s just putting things mildly. Since the last week or two, in the most literal sense, the world has stopped as everyone watched with disbelief the coronavirus pandemic spread its reach across every corner of the globe. As of … Continue reading How Will the Outbreak of COVID-19 Affect the Entrepreneur and Startup Ecosystem →

“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers

Customer Relationship Managemnet

The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology stack. Jennifer Cannon on January 16, 2020 Ten marketing technology companies are leading an initiative with over 190 co-signatories to publicly pledge to design software that eliminates data siloes by shifting away from a CRM-centric … Continue reading “CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers →

How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides?

Digital Marketing Tools

Manisha Sukhyani — December 6, 2019 Follow @msukhyani When you ask professionals how to get customers, some will suggest that you go for SEO, while some offer paid advertising advice as a shortcut. Some believe in creating tons of content daily. As effective as they both are, one strategy is nothing without the other. The … Continue reading How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides? →

10 Interesting Mobile Commerce Trends That Will Dominate the Ecosystem in 2020

eCommerce Trends

Ankush Mahajan — October 2, 2019 Follow @ankushmahajann Mobile phones have dominated nearly every aspect of modern lives. With smartphones accompanying us everywhere, it would not be wrong to say that they influence how we work, enjoy, and shop. In recent years, mobile commerce has picked up a phenomenal pace. Experts predict that mobile commerce … Continue reading 10 Interesting Mobile Commerce Trends That Will Dominate the Ecosystem in 2020 →

It’s Time to Modernize Your Learning and Development (L&D) Ecosystem

Technology Impact On Business

Zachary Chertok — July 19, 2019 — July 19, 2019 The skills gap is here, and it is a pressing issue. Whether its cause is generational, educational, experiential, or a mix of all of the above, employers are contending with shrinking labor pools, expanded competition for top talent, and high turnover — it’s time to … Continue reading It’s Time to Modernize Your Learning and Development (L&D) Ecosystem →