Tag Archives: Ecosystem

GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?

Regulations

Consumers’ lives haven’t changed that much but marketers are much more cautious while some are waiting for the ‘other shoe to drop.’ Greg Sterling on May 24, 2019   There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, … Continue reading GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem? →

3 Steps to Enabling Accountability in a Digital Ecosystem

Accountability

Sean Caputo — February 12, 2019 — February 12, 2019 StartupStockPhotos / Pixabay Technology has helped our world achieve convenience and connectivity. However, these innovations have also cultivated a lack of another C-word: confidence. As helpful as the slew of tech tools have been, past breakdowns and future prospects leave customers feeling uneasy about what’s … Continue reading 3 Steps to Enabling Accountability in a Digital Ecosystem →

New Funding Models are Essential for the Startup Ecosystem

Fund Raising Trends

Ruth Hoffmann — December 6, 2018 — December 6, 2018 QuinceMedia / Pixabay Startup success is not only driven by the availability of capital but also depends largely on the quality of support they receive from backers. Fintech visionaries, such as Paul Graham—Co-founder of Y Combinator for alternatives to conventional funding models (banks)—– and Oleg … Continue reading New Funding Models are Essential for the Startup Ecosystem →

Navigating The Local Search Ecosystem To Yield Results

Search Strategies

By Bernadette Coleman October 11th, 2017   The Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions (e.g. Garmin, Here), and of course, search engines like … Continue reading Navigating The Local Search Ecosystem To Yield Results →

The evolution required to achieve a sustainable online ecosystem

Business Development

How can we stem the rise of ad blocking? Contributor Ben Barokas believes the relationship between publishers and users must change, and it starts with educating consumers about content compensation. Ben Barokas on February 9, 2017    Ad blocking certainly got the industry talking in 2016. It was included for the first time on Gartner’s … Continue reading The evolution required to achieve a sustainable online ecosystem →

Mastering the email ecosystem for effective marketing

Marketing Platforms

From creating a campaign to understanding spam laws, columnist Scott Heimes explains why you need to think about all the parts of the email marketing campaign life cycle. Scott Heimes on November 3, 2016  Understanding the email ecosystem can be complicated, but it’s an essential element of executing a successful email program. It’s crucial to … Continue reading Mastering the email ecosystem for effective marketing →

When you buy marketing software, know that you are buying into an ecosystem

Marketing Software

The right martech can make or break your organization. Columnist Jeffrey L. Cohen explains why a well-connected tech stack and an open platform are key to marketing success. Jeffrey L. Cohen on September 1, 2016 Marketing can no longer function without technology. There certainly are instances where it’s gone too far and technology is now … Continue reading When you buy marketing software, know that you are buying into an ecosystem →

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