Email’s Place In The Ecommerce Ecosystem by Ray Schultz , Columnist, Yesterday Email drives only 6% of total retail site traffic, compared with 48% for direct visits and 24% for organic search, according to the B2C Dot-Com Report, a study by Episerver. But email is tied with direct as delivering the most units per order … Continue reading Email’s Place In The Ecommerce Ecosystem
Tag Archives: Ecosystem
GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?
Consumers’ lives haven’t changed that much but marketers are much more cautious while some are waiting for the ‘other shoe to drop.’ Greg Sterling on May 24, 2019 There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, … Continue reading GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?
3 Steps to Enabling Accountability in a Digital Ecosystem
Sean Caputo — February 12, 2019 — February 12, 2019 StartupStockPhotos / Pixabay Technology has helped our world achieve convenience and connectivity. However, these innovations have also cultivated a lack of another C-word: confidence. As helpful as the slew of tech tools have been, past breakdowns and future prospects leave customers feeling uneasy about what’s … Continue reading 3 Steps to Enabling Accountability in a Digital Ecosystem
New Funding Models are Essential for the Startup Ecosystem
Ruth Hoffmann — December 6, 2018 — December 6, 2018 QuinceMedia / Pixabay Startup success is not only driven by the availability of capital but also depends largely on the quality of support they receive from backers. Fintech visionaries, such as Paul Graham—Co-founder of Y Combinator for alternatives to conventional funding models (banks)—– and Oleg … Continue reading New Funding Models are Essential for the Startup Ecosystem
Navigating The Local Search Ecosystem To Yield Results
By Bernadette Coleman October 11th, 2017 The Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions (e.g. Garmin, Here), and of course, search engines like … Continue reading Navigating The Local Search Ecosystem To Yield Results
The holidays hinge on your marketing ecosystem
For retailer marketers, the holiday season is already upon us. Contributor Evan Magliocca outlines what you should be doing now to ensure your marketing ecosystem is prepared. Evan Magliocca on August 21, 2017 The holiday season is in the air. Can you feel it? It’s almost like that first day of fall, when the … Continue reading The holidays hinge on your marketing ecosystem
The evolution required to achieve a sustainable online ecosystem
How can we stem the rise of ad blocking? Contributor Ben Barokas believes the relationship between publishers and users must change, and it starts with educating consumers about content compensation. Ben Barokas on February 9, 2017 Ad blocking certainly got the industry talking in 2016. It was included for the first time on Gartner’s … Continue reading The evolution required to achieve a sustainable online ecosystem
Building the Omni-Campaign Ecosystem for 2017
Majda Anwar — January 10, 2017 — January 10, 2017 Most marketers are gearing up for the new year and a new set of programs and campaigns. While planning will take some time, we here at TPG like to be pretty thrifty when it comes to campaign and program planning. Prospect engagement should look like … Continue reading Building the Omni-Campaign Ecosystem for 2017
Mastering the email ecosystem for effective marketing
From creating a campaign to understanding spam laws, columnist Scott Heimes explains why you need to think about all the parts of the email marketing campaign life cycle. Scott Heimes on November 3, 2016 Understanding the email ecosystem can be complicated, but it’s an essential element of executing a successful email program. It’s crucial to … Continue reading Mastering the email ecosystem for effective marketing
When you buy marketing software, know that you are buying into an ecosystem
The right martech can make or break your organization. Columnist Jeffrey L. Cohen explains why a well-connected tech stack and an open platform are key to marketing success. Jeffrey L. Cohen on September 1, 2016 Marketing can no longer function without technology. There certainly are instances where it’s gone too far and technology is now … Continue reading When you buy marketing software, know that you are buying into an ecosystem
Random Posts on
Case Study: How Startups Can Acquire Customers For Disruptive Products
Blow Up Your Site? No, Fix & Relaunch
The Importance of Routine in Social Marketing
Advertising might just be amusing itself to Liquid Death
The Complete Guide To Instagram Advertising [Infographic]
How Guest Posting Has Changed Over the Years in Digital Marketing
Compliance Considerations for Retailers in 2021
How to Incorporate Video into Your Social Media Marketing Strategy
Gen Z really wants to work for the federal government, or maybe Big Tech
