August 4, 2016 Instead of fearing the machines, let’s use them to build a digital HR ecosystem that empowers people through technology. At the close of 2014, we began focusing on the trends that would shape the staffing industry in 2015 and beyond, particularly as firms of all sizes began investing in performance management software … Continue reading Digital HR Ecosystem: Empowering People Through Technology
Columnist James Smith explains why native advertising is a win for consumers, publishers and advertisers. James Smith on June 30, 2016 Native ads present publishers and advertisers with an opportunity to create non-intrusive, thematic ads that consider consumers’ experience first, which is key to meeting their high expectations. This is especially true on mobile … Continue reading Why the digital advertising ecosystem loves native
Chris HortonApril 10, 2015 Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics, which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Overall, ad spend on social … Continue reading Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
Learn the intricacies of how advertising messages are delivered to consumers in our digital advertising ecosystem as columnist Peter Minnium explains the path in detail. Peter Minnium on October 29, 2014 The digital advertising ecosystem has often been opportunistically portrayed with excessively complex diagrams featuring hundreds of logos and arrows indicating multiple flows and directions. … Continue reading The Definitive Guide To The Digital Display Ad Ecosystem
