The Email Edge: Does The Gmail Study Have The Stuff? by Ray Schultz, Columnist, February 17, 2017 Gmail users are ignoring Gmail’s inbox classification plan — only a third employ it, and they haven’t turned it into a promotional ghetto, according to a Return Path study issued earlier this month. But they still seem to … Continue reading The Email Edge: Does The Gmail Study Have The Stuff?
Tag Archives: Edge
The Email Edge: Content And Email
The Email Edge: Content And Email by Ray Schultz, Columnist, February 14, 2017 Here’s yet another study showing that content drives brand. Of the 300 firms polled by Clutch, 79% do it to improve brand visibility. And they’re active at it: 35% of the enterprise marketers create content, as do 42% of the B2B firms … Continue reading The Email Edge: Content And Email
The Email Edge: Debunking The Click Myths
The Email Edge: Debunking The Click Myths by Ray Schultz, Columnist, February 13, 2017 Fewer than one in ten marketers believe their emails are relevant to customers, a UK DMA survey shows. And two in five say that some of them are. That doesn’t show much confidence. Are U.S. marketers any more secure in their … Continue reading The Email Edge: Debunking The Click Myths
Better Lead Generation: Getting an Edge in PPC
Tamara Weintraub — December 28, 2016 Follow @tamweintraub— December 28, 2016 For many local businesses, running a PPC advertising campaign is easier said than done, even if you already have a handle on the basics like picking keywords and creating a budget. As algorithms change, trends emerge, and the effectiveness of tactics shift right under … Continue reading Better Lead Generation: Getting an Edge in PPC
5 Ws of the sharing economy: How social data gives marketers a competitive edge
Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data that shows the sharing economy’s explosive growth and what marketers stand to gain from it. John Donnelly III on September 27, 2016 Not long ago, when you needed a ride in your city, you’d call a … Continue reading 5 Ws of the sharing economy: How social data gives marketers a competitive edge
How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. Glenn Gabe on July 29, 2016 at 1:15 pm Google Search Console (GSC) is powerful and provides a boatload of … Continue reading How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
When Everyone Sells Online, Where Do You Find a Competitive Edge?
by John W Hayes July 21, 2016 Follow @john_w_hayesJuly 21, 2016 Ecommerce professionals used to talk about the Internet creating a “level playing field” for businesses of all shapes and sizes to compete on, but now that virtually everyone sells online, that playing field is looking increasingly waterlogged, making it incredibly difficult to find a … Continue reading When Everyone Sells Online, Where Do You Find a Competitive Edge?
4 Ways Call Attribution Gives Your Marketing Analytics an Edge
by Andrew Sheridan July 19, 2016July 19, 2016 Marketing leaders rely on analytics to optimize their marketing campaigns and prove results. Data is the foundation of all analytics, but without robust, reliable data your analytics strategy may fall short at crucial moments. By cultivating the right data sources you can ensure your marketing analytics will … Continue reading 4 Ways Call Attribution Gives Your Marketing Analytics an Edge
3 big brands on the cutting edge of mobile share secrets to their mobile-first success
How do you go beyond being just mobile-friendly to become mobile-first? Columnist Bryson Meunier talks to three leaders in the space to gain some insight. Bryson Meunier on June 2, 2016 Before Google’s mobile update in April of last year, 40 percent of sites were not mobile-friendly. This is why it’s so remarkable to find … Continue reading 3 big brands on the cutting edge of mobile share secrets to their mobile-first success
How an Edge Strategy May Be Your Key to Growth
by Madeline Boehmer May 18, 2016 Follow @madelineboehmerMay 18, 2016 What your core business might be hiding Companies all over the world are constantly trying to scale, and it’s no surprise that many of them run into challenges when doing so. Finding a blue ocean in today’s market is nearly impossible, not to mention that … Continue reading How an Edge Strategy May Be Your Key to Growth
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