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Elizabeth Williams — February 5, 2018 Follow @bizmkter — February 5, 2018 One summer I coached one of my kids’ sports teams. (Okay, I was guilted into it by my friend, who had the more thankless task of convening U8 soccer). I admit I was kind of making it up as I went, and there … Continue reading Why You Need an Editorial Committee for Your Thought Leadership Program
Justine Boucher — June 6, 2017 — June 6, 2017 If you’re a marketer, you’ve heard about the benefits of B2B blogging programs—blogging increases traffic to your website, helps prospects find you in search engines, educates your audience—but it’s a constant battle. Newbies and successful shepherds of ongoing blog programs alike face similar struggles: What … Continue reading How Do I Create a Blog Editorial Calendar That Works?
By Sharon Hurley Hall November 29th, 2016 Content marketing has become big business. Curata’s roundup of content marketing statistics reveals that: The content marketing software market will be worth $32.3 billion in 2018 88% of North American B2B marketers use content marketing B2B buyers use content for research, with almost half of them checking out 3-5 … Continue reading 15 Tools To Manage Your Editorial Content Calendar
Richard Smith — November 18, 2016 Follow @MeRichardsmith— November 18, 2016 Are you a social media content creator who is looking to improve upon the existing editorial strategy? If yes, then we just have the right set of tools for you, treading on the lines of visual empowerment. These tools or rather techniques appeal to … Continue reading 7 Visual Hacks to Amplify a Social Media Editorial Strategy
by ZOG Digital Follow @zogdigitalSeptember 8, 2016 Google’s ads have changed at least 10 times in the past decade, so it comes as no surprise that most users cannot identify which results on a SERP are paid advertisements and which are organic results. Google ads have changed from having background shading to a white background … Continue reading Editorial or Advertising?: Native Ads and Disclosure
by Julie Chomiak May 12, 2016May 12, 2016 We’ve been talking a lot about how social media is a critical part of any successful business. What we haven’t discussed is how to manage your social media so you are projecting a consistent brand presence without it taking over your entire week. Enter the social media … Continue reading How to Create an Effective Social Media Editorial Calendar
by John Levitt March 17, 2016March 17, 2016 Spending on native ads is expected to reach $ 21 billion by 2018. And as marketers begin to invest more heavily in content, they need to start thinking like editors and audience developers — finding ways to better understand their audience. (March 20, 2016) at Publishing Executive’s … Continue reading Sponsored Content vs. Editorial Content: Does It Have To Be Either/Or?
by Vishnu Supreet December 19, 2015December 19, 2015 Publishing content on a multi-author blog is not easy, to say the least. First there is the website owner who sometimes also works as the editor (last person to approve a post before publishing). Then, with bigger websites, there are the editors and sometimes more than one … Continue reading Improve Your Editorial Workflow in Multi-Author WordPress Blogs
by Lacy Boggs November 20, 2015 Follow @blogspiration42November 20, 2015 There are lots of ways to create an editorial calendar, and I’m not here to tell you that my way is best. The best editorial calendar is the one you will use! But if you have created an editorial calendar in the past and it … Continue reading 5 Mistakes That Make Your Editorial Calendar Useless (And How To Fix Them)
Luana SpinettiOctober 31, 2015 Sometimes you just get stuck trying to come up with a great headline that will make your visitors go “Wow! I must read that!” and hook them to the post, start to finish. It’s difficult when you have to stick to an editorial calendar that is demanding of headlines and story … Continue reading Get The Most Out Of These 15 Blog Idea Generators (Fill Your Editorial Calendar!)
