Starbucks creates connection with its customers through an AI-driven feedback loop. But you can take some first steps beginning with a simple use case. Melissa Reeve on September 16, 2024 According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This aligns with … Continue reading How to build fast, effective feedback loops in an AI-driven world
An analysis of $20 million in paid search ad spend yields interesting results for practitioners of product-led strategies. Mike Pastore on September 5, 2024 The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to … Continue reading Free trial vs. demo: What’s more effective in B2B SaaS ads?
Integrating wisdom with AI enhances marketing strategies, ensuring more ethical and effective customer engagement. Theresa Kushner on August 20, 2024 Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie … Continue reading How wisdom makes AI more effective in marketing
Discover why curiosity, problem-solving and business acumen are the most important traits for your CRM product owner. Jaimon Hancock on June 21, 2024 Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the … Continue reading 3 traits of an effective marketing CRM product owner
What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery. Kath Pay on April 4, 2024 Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What’s missing? People with the … Continue reading Email excellence: The top 10 traits of highly effective email marketers
Adapt your cold email strategy to the latest spam policy updates. Ensure your emails resonate with prospects and drive meaningful results. Vladyslav Podoliako on March 6, 2024 Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. The aim is to make inboxes safer and less … Continue reading Navigating new spam policies: A guide to effective cold email outreach
Ruud Hein | February 21st, 2024 In SEO, link building is said to play a pivotal role in boosting your website’s visibility and ranking. But as you embark on this journey, you’ll quickly realize that the path is littered with myths and misconceptions. These myths can be confusing and, if believed, might even lead you … Continue reading Debunking Link Building Myths and Revealing Effective Tactics
AI-assisted copywriting more effective than humans alone Charlotte Colombo Freelance Journalist AI-assisted copywriting As newsrooms and websites begin to incorporate AI into their content more, you can’t blame writers for worrying about being replaced. But what if we learned to work with AI rather than against it? That was the mentality behind a … Continue reading AI-assisted copywriting more effective than humans alone
Customer demand for personalized marketing keeps rising and third-party cookies keep deprecating, AI helps IDPs fill in the gaps. Pamela Parker on February 14, 2024 Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say the experience a company provides is as important as its products and services, 73% expect … Continue reading How AI is making identity resolution platforms more effective
Discover the secrets behind exceptional leadership skills and how you can apply them to your role in the marketing industry. Mike Pastore on January 31, 2024 There are certain qualities all strong leaders possess, regardless of their role in the organization and the circumstances under which they lead. How and when you apply good leadership … Continue reading The secrets of effective leadership
