Ashley Aptt — November 17, 2017 — November 17, 2017 Pixabay When evaluating the performance of AdWords campaigns or keywords, many advertisers don’t look much further than the primary conversion data that AdWords provides. Evaluating conversion volume, cost-per-conversion, conversion rate, and return on ad spend are all-important metrics. But does this paint the full picture? … Continue reading How to Maximize the Effectiveness of Your Assisted Conversions
Justin Herring — October 15, 2017 Follow @justincherring — October 15, 2017 Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat … Continue reading 7 Ways to Increase the Effectiveness of Your Email Marketing
What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer. Mark Traphagen on August 8, 2017 at 10:39 am In many cases, your content and landing pages that get social traffic have a clear … Continue reading Measuring social traffic effectiveness when conversion is not the goal
Deep Personalization: The Next Step In CRM Effectiveness by Pat Stroh , Op-Ed Contributor, July 21, 2017 Companies are striving to personalize their marketing. Personalizing the content, the timing, the channels, the contacts, the journeys and so forth. It’s effective and, indeed, necessary in a marketing environment increasingly dominated by always on digital channels. In … Continue reading Deep Personalization: The Next Step In CRM Effectiveness
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. Purna Virji on January 30, 2017 Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole, fans of both will be tuning in to … Continue reading Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Brent Holland — November 23, 2016 — November 23, 2016 It would make little sense for an organization to develop a succession management program without a defined plan for evaluating its effectiveness. But how can organizations evaluate their succession management program? The five guidelines below provide organizations with a proven method to determine whether or … Continue reading 5 Ways to Evaluate the Effectiveness of a Succession Strategy [Case Study]
As more consumers look to deal with their banks online, banks need to know the impact of email campaigns. Columnist Jose Cebrian discusses some key tactics. Jose Cebrian on June 6, 2016 For most industries, email is generally considered a very high ROI marketing channel. But the retail banking sector seems to be an exception … Continue reading Measuring email effectiveness in retail banking
Racking up points from a great sports sponsorship isn’t enough. Columnist Joshua Reynolds says scoring more than the competition is the new definition of success — and the right approach to analytics can help. Joshua Reynolds on June 1, 2016 As the NBA and Stanley Cup playoffs rage and the Olympics loom, untold dollars … Continue reading Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness
by Karolina Jasvinaite February 19, 2016February 19, 2016 We shake hands when meeting someone new. Someone leads us to our table when we enter a restaurant. We call our moms and they say “Hello.” All of these gestures mean confirmation of interest to interact. Maybe this is why 74.4% of new subscribers expect a welcome … Continue reading 7 Tips to Increase Welcome Email Marketing Engagement and Effectiveness
by Alden Morse February 6, 2016February 6, 2016 Supply chain managers at wholesale distribution and manufacturing companies might think that if a process is efficient, it is also effective. In fact, that may not always be the case. But how can a supply chain be efficient, yet not effective? It can happen when a company … Continue reading Supply Chain Efficiency vs. Effectiveness
