We’ve boiled down HubSpot’s 91 updates for July to the 13 most impactful for managers and admins Tyler Samani-Sprunk on August 12, 2024 HubSpot rolled out another huge batch of updates in July, and we’ve sifted through them to pickout the game-changers from the nice-to-haves. This month, the big news is all about improveddata … Continue reading HubSpot’s July 2024 updates: Big moves toward better efficiency and security
Unravel the complexities of your martech stack by identifying the tools driving most of your marketing success. Gene De Libero on August 8, 2024 CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI … Continue reading How to leverage the 80/20 rule for martech efficiency and ROI
Gain a competitive edge by ensuring your marketing technology stack is always optimized for operational excellence. Venkatraman Kannan on April 30, 2024 Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized … Continue reading Unlock marketing efficiency: The essential guide to martech stack optimization
Dive into the world of AI-powered marketing strategies for consumer-packaged goods, revealing new avenues for creativity and efficiency. Jason Ippen on March 13, 2024 In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this … Continue reading Riding the AI tsunami: Harnessing creativity and efficiency in the digital age
Learn how to adapt your martech stack to better serve the 95% of future customers not ready to buy now. Bolaji Oyejide on March 11, 2024 Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects … Continue reading Simplifying your martech stack: From pipeline efficiency to brand affinity
B2B lead generation is often a time-consuming, manual process. Maybe it’s time to re-think how it’s done. Mike Pastore on February 5, 2024 Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Think about how your organization deploys its B2B marketing tactics. Running … Continue reading Can a programmatic approach bring efficiency, savings to B2B lead gen?
2024 calls for a deeper analysis of marketing initiatives, focusing on outcomes and finding the 200% better idea. Mark Ogne on January 12, 2024 As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more efficient with … Continue reading From efficiency to efficacy: 2024’s B2B marketing revolution
How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability by Laurie Sullivan @lauriesullivan, May 26, 2023 LoopMe, an ad-tech company that uses artificial intelligence (AI) to improve brand advertising performance, has launched an Intelligent Marketplace that it says creates a smarter programmatic ecosystem for buyers and sellers. It also maintains high-bid matches … Continue reading How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability
How to Add Efficiency to Your Side Hustle Operations Calendar / 03 Mar 2023 Let me introduce you to a fellow side hustler… Caitlin lives in Washington and works 40-hours per week as a Teller for a local financial institution. While she enjoys her job and the people she works with every day, she … Continue reading How to Add Efficiency to Your Side Hustle Operations
Facebook is buying Oculus VR for $2 billion, plans to ‘unlock new worlds for all of us’ Richard Lawler @Rjcc Mark Zuckerberg is following up his Whatsapp buy with another big acquisition: virtual reality company Oculus VR for $2 billion in stock and cash (curiously, news of the talks may have leaked on Reddit … Continue reading John Carmack leaves Meta with a memo criticizing the company’s efficiency
