Tag Archives: Efficiency

Productivity vs Efficiency: How to Analyze the Performance of Anything

Ben Mulholland — October 23, 2017 — October 23, 2017 “Productivity vs efficiency; which do you think is more important?“ A colleague asked me this the other day and I had to catch myself, because my initial response was: “Aren’t they the same thing?“ That’s the problem – the words have become so overused and … Continue reading Productivity vs Efficiency: How to Analyze the Performance of Anything

Regaining Efficiency and Focus in Today’s Digital World

by Personal Branding BlogOctober 9, 2016 There’s an irony to digital connectivity. On one hand, we need our phones and internet connection to work and remain productive. On the other, repeated studies have shown that continued digital access impairs our focus, promotes procrastination, damages memory, increases anxiety and hinders ability to complete complex tasks. In … Continue reading Regaining Efficiency and Focus in Today’s Digital World

Efficiency and arbitrage: two strategies to own performance marketing

In an increasingly efficient world, what works today won’t work tomorrow. So what should marketers do? Columnist David Rodnitzky discusses some key tactics. David Rodnitzky on May 31, 2016 “Facebook ads don’t work anymore,” according to an investor friend of mine, who had witnessed one of his portfolio companies reduce their Facebook spend by more … Continue reading Efficiency and arbitrage: two strategies to own performance marketing

The Price Is Right: How To Use Customer Segmentation To Improve Pricing Efficiency

by Michele Ballinger April 15, 2016 Follow @ballingertweetsApril 15, 2016 “Come on down!” It’s time to play a game of the price is right. Only, unlike the game show, getting your pricing right should not include guessing,especially in subscription revenue models. The right approach to pricing is critical to your success. And yet, many times … Continue reading The Price Is Right: How To Use Customer Segmentation To Improve Pricing Efficiency