Under Pressure: Modern CMOs Must Be Fast AND Efficient by Barbara Yolles , March 17, 2021 How fast can I get to market? It’s a question all CMOs must ask themselves as they navigate a highly competitive landscape. Today, CMOs are the Cinderellas of the C-suite. They step into their roles with great promise and … Continue reading Under Pressure: Modern CMOs Must Be Fast AND Efficient
Tag Archives: efficient
4 Tips for Efficient and Effective Social Media Marketing
Christa Tuttle February 19, 2021 Facebook, Twitter, LinkedIn, Instagram—the number of social media networks in the past few years has increased and will continue to do so in years to come. As these continue to gain popularity and usage, social media marketing is becoming essential to include in marketing strategies. For many B2B organizations, some … Continue reading 4 Tips for Efficient and Effective Social Media Marketing
How to Improve E-Commerce Through Efficient Supply Chain Strategies
John Allen January 10, 2021 A successful business strategy requires more than on-the-spot, knee-jerk reactions. Strategies need to encompass a company’s goals and future objectives. This applies to every aspect of e-commerce, especially the supply chain. An effective supply chain model can accelerate your business processes and delight your customers. Not having a physical store … Continue reading How to Improve E-Commerce Through Efficient Supply Chain Strategies
How implementing a CDP makes operations more efficient
Properly preparing for CDP implementation is the first step to success. Rodric Bradford on November 13, 2020 Implementing a CDP can reportedly have many benefits for marketers, including improving D2C campaigns, but what is the benefit for marketing operations? CDPs remove manual processes for operations, a major benefit of implementation, said Gabrielle Schneider, a solutions … Continue reading How implementing a CDP makes operations more efficient
How marketers can be more efficient with their data and operations
Review your current stack and look for data partnerships with publishers. Rodric Bradford on October 19, 2020 As many marketers deal with the challenges created by a troubled economy, increased efficiency is expected across the board — from personnel to technology. But how can marketers be more efficient with their data and operations? “Technologies become obsolete … Continue reading How marketers can be more efficient with their data and operations
You Must Be Capital Efficient
Elliot Begoun — February 6, 2020 Canva.com I write around this subject a lot but never hit it straight on. I call out the importance of building a growth hypothesis, driving discovery, channel strategy, and more. All share a common denominator, and that is cash. Too many early-stage natural product brands are capital inefficient. That … Continue reading You Must Be Capital Efficient
Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Andrew Waber on December 12, 2019 On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in … Continue reading Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
7 Strategies to Make Your Tech-Savvy Business Truly Efficient
Peter Daisyme — November 6, 2019 Sure, things are running smoothly right now at your business. But, as any tech-savvy business owner knows, if you aren’t truly efficient, your competitors will quickly gain a competitive edge. That’s while you’re holding unproductive meetings or delaying projects because of a lack of communication, they’re growing their business. … Continue reading 7 Strategies to Make Your Tech-Savvy Business Truly Efficient
TV-focused brand budgets are more efficient when combined with YouTube and Facebook
You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient campaigns. Grace Kaye on July 17, 2019 This may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near ready to stop … Continue reading TV-focused brand budgets are more efficient when combined with YouTube and Facebook
How to Declutter Your CRM’s Email Marketing and Make it More Efficient
Steve Hamm — January 26, 2019 Follow @maasprosrdu — January 26, 2019 Email marketing is a popular tool for companies who are interested in building up their relationship with customers, attracting new leads and sharing the latest news and updates with their contacts. The right automated marketing and CRM software can make it easier for … Continue reading How to Declutter Your CRM’s Email Marketing and Make it More Efficient
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