AI may reduce the effort required to create marketing assets, but outsourcing expert perspective is a big mistake. Ali Schwanke on November 15, 2023 AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, … Continue reading Thought leadership: The human element your marketing needs
Tag Archives: Element
Walgreens CEO Roz Brewer says this one element sets innovative companies apart
By David Salazar April 26, 2022 As one of two Black women leading a Fortune 500 company, Walgreens Boots Alliance CEO Roz Brewer knows that a key indicator of a company’s ability to innovate is the diversity of its leadership. In a conversation at Fast Company’s Most Innovative Companies Summit on Wednesday, Brewer said … Continue reading Walgreens CEO Roz Brewer says this one element sets innovative companies apart
Why Conversion Rate Optimisation Is the Most Important Element of PPC
Paul Morris October 14, 2021 Conversion rate optimisation (CRO), is the process of optimising your landing pages, sponsored ads and website design to raise your conversion rate. It’s the most important element of your PPC campaigns because, done correctly, it will help turn traffic into all important sales or leads. Whilst not technically an element … Continue reading Why Conversion Rate Optimisation Is the Most Important Element of PPC
The Element Of Surprise: Brands And Your Loyalty
The Element Of Surprise: Brands And Your Loyalty by Laurie Sullivan , Staff Writer @lauriesullivan, February 25, 2019 I don’t often begin a column with a question, but even in search ads running on Google and Bing, how do brands show their loyalty to customers? Consumers are looking for new ways for their favorite brand to … Continue reading The Element Of Surprise: Brands And Your Loyalty
The unique selling proposition: A key element for SEO success
Columnist Fili Weiss explains what a unique sales proposition (USP) is and why every indexable page on your site needs one. Fili Wiese on January 22, 2018 Google processes trillions of searches per year, which equates to billions of searches each day. How do they decide what is the most promising result for every … Continue reading The unique selling proposition: A key element for SEO success
Illustrations in Email – Add an Element of Vivacity to Your Campaigns
Kevin George — May 5, 2017 Follow @imkevin_monk— May 5, 2017 It is intriguing to know how well email subscribers respond to illustrations and the extent to which it influences their construction of meaning. When marketers were asked what types of visuals were most frequently produced during the year 2016, 35% mentioned stock photos while … Continue reading Illustrations in Email – Add an Element of Vivacity to Your Campaigns
The Overlooked Element of Social Media That Drives Its Growth
Ken Evoy — March 24, 2017 — March 24, 2017 You may not think of yourself as an artist. But just like an artist exhibiting paintings in a gallery, you probably take pride in your collective body of work. Take your website or blog… You’d never spoil it with a sub-standard article or a fuzzy … Continue reading The Overlooked Element of Social Media That Drives Its Growth
Cross-device ad tech: How to vet potential partners providing this critical stack element
The need for cross-device tracking is so acute that marketers are vulnerable to charlatans whose solutions are more hype than reality. Contributor Chuck Moran advises on the questions to ask and the considerations to weigh. Chuck Moran on December 23, 2016 CMOs are charged with managing a brand’s relationship with consumers, but the CMO’s most … Continue reading Cross-device ad tech: How to vet potential partners providing this critical stack element
The Missing Element In Your Website’s Sales Page
Susan Gilbert — November 24, 2016 Follow @SusanGilbert— November 24, 2016 How To Add Spice To Your Website Sales Page In addition to our normal website pages, individual landing or sales pages are used for specific products or services, especially when doing a promotion or using paid advertising. Visuals are an absolute necessity on sales … Continue reading The Missing Element In Your Website’s Sales Page
The Single Most Important Element of Live Event Video
by Brendan Reilly May 1, 2016May 1, 2016 Live events present one of the best opportunities for brands today to produce a wide range of video content. Video blog posts and highlight reels are great vehicles for showcasing your presence at an event and what that means in terms of your place/role in whatever industry … Continue reading The Single Most Important Element of Live Event Video
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