Tips for shifting from siloed martech, salestech and support tech to a cohesive strategy for seamless customer interactions. Frans Riemersma on August 21, 2024 Delivering a seamless customer experience is crucial for staying competitive. Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience. An integrated customer … Continue reading 3 elements of a customer technology strategy
Explore how successful companies align marketing, sales and customer success at every stage of the customer journey. Carlos Hidalgo on August 17, 2023 I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. But, I also know that my team has a hand in every stage … Continue reading The success elements of marketing-driven growth, Part 3
Here’s how customer-centric content, lifecycle engagement and defined processes help drive organizational growth. Carlos Hidalgo on July 26, 2023 This is the second part of a three-part series on the success elements of growth. Part 1 can be found here. While marketing does not stand alone in driving organizational growth, it plays a more prominent … Continue reading The success elements of marketing-driven growth, Part 2
The biggest limitation to growth for most organizations is the lack of a defined framework and process on how to grow. Carlos Hidalgo on June 16, 2023 at 10:24 This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job … Continue reading The success elements of marketing-driven growth
Powerful Brand Strategy: The Winning Elements Nicoleta Niculescu / 19 Sep 2022 In a competitive world, only the best manage to remain top of mind for consumers. That’s why it is essential to focus on how your brand is perceived by shoppers. Considering that retail is an industry with many direct and indirect competitors, … Continue reading Powerful Brand Strategy: The Winning Elements
In this webinar, learn how modern B2B marketing is more insightful, global and illuminating than ever. Cynthia Ramsaran on January 11, 2022 In a recent study of over 1000 Go-To-Market (GTM) teams, over 90% of marketers said they want to target prospects and customers through a tailored approach with personalized campaigns and sales outreach. But … Continue reading 6 key elements of a successful ABM strategy
How to keep your agile marketing backlog healthy, built around bite-sized slices of value which can be achieved in a sprint. Stacey Ackerman on October 15, 2021 While agile marketing is more about culture and people than processes and tools, sometimes you just need a really good workflow to get into the rhythm of agile. … Continue reading 6 key elements of a great agile marketing backlog
Gloria Chow September 27, 2021 If you want to boost conversion rate, running A/B testing on your landing page is essential. But, the question is, what elements of the page should you change and test? And how? Fortunately, with lots of fantastic landing page builders in the market, it’s much more efficient to implement A/B … Continue reading Landing Page A/B Testing: 5 Key Elements to Test
Brad Beutler July 18, 2021 Emails, especially when we’re on the receiving end, can seem like throwaways. We scroll through quickly just to move them from an unread to a read, or immediately trash without reading. Or, we ignore them altogether and pretend they never happened. We all have that one friend with the anxiety-inducing … Continue reading The Elements of an Effective Prospecting Email
Tony Zambito May 10, 2021 Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read Some of the best books ever written often involve an engaging central character or several central characters. Stories are written that revolve around a plot of the central character facing and … Continue reading 4 Helpful Elements of Buyer Personas Essential to Your Brand Storytelling
