Rick WhittingtonNovember 6, 2015 One major aim of your website redesign is to improve your interaction with clients and get them interested in as many of your products and services as possible. By paying attention to three elements during the redesign process, you can achieve this goal. You might think artwork and graphic design is … Continue reading 3 Crucial Elements That Affect the Success of Your Website Redesign
Anton EliassonOctober 30, 2015 Facebook is huge when it comes to marketing, but you already know that, right? There are many excellent advertising and ad targeting tools you can use to grow your business. However, most recently, Facebook became an important player when it comes to video advertising. In the last year, it rolled out … Continue reading 10 Elements Of High Performing Facebook Video Ads
Rhett NortonAugust 27, 2015 Over half of your site elements don’t affect conversion rate the way you think they do. How to find out which elements help and which hurt your conversion rate? The solution is existence testing. This isn’t a problem only with websites I once worked with a company where everyone was convinced … Continue reading Half of Your Site Elements Are Useless. Which Half?
Michael WightAugust 24, 2015 In the 20+ years that website design has become a mainstream business, the evolution of website design has been rapid. Nothing has changed recently despite the fact that websites have evolved from static content 20 years ago, to places where people can shop, bank, trade, and conduct other complex business transactions. … Continue reading Get More Sales With Modern Website Design Elements
Cynthia PriceAugust 9, 2015 Let’s be honest: Marketing has become kind of a beast. With so much data, so many new channels and so much competition out there, it can be tough for today’s marketers to determine which marketing strategies are worth trying out and which aren’t. Not only do you need a specific set … Continue reading 3 Elements That Will Make or Break an Email Marketing Campaign
Getting a new product ready and out the door is a daunting task, but columnist Sonny Ganguly has some tips to ensure your product launch goes off without a hitch. Sonny Ganguly on August 4, 2015 The launch of a new product may seem like it’s occurring at a single point in time, but a … Continue reading 7 Key Elements To A Perfect Product Launch
Kyle JasinskiJuly 22, 2015 New technologies, tools, advancements in mobile, and the power of social media have altered the online landscape over the past decade. Businesses who have kept their websites up to date with emerging trends and technologies have seen their efforts rewarded through increased opportunities for traffic and exposure. However, those that have … Continue reading 6 Essential Elements Of A Modern Website
Misha TalaveraJuly 19, 2015 Influencer marketing – the practice of partnering with influencers to amplify your brand – may very well be the marketing strategy of the year. Whether you’re targeting consumers or the enterprise, have deep pockets or are bootstrapping, partnering with influencers can deliver instant, quantifiable results and build long-term brand equity with … Continue reading 4 Elements for a Successful Influencer Campaign
Al GomezJuly 7, 2015 Since mobile search surpassed desktop earlier this year, digital marketing experts have been putting a LOT of effort into mobile optimization. In fact, a single search for ‘mobile-friendliness’ or ‘responsive web design’ will generate thousands of results. Although more and more businesses are switching to Responsive Web Design (RWD), it has … Continue reading How to Integrate SEO Elements to Move Beyond Responsive Design
Terri HarelJune 26, 2015 All organizations know that email marketing is a critical component of donor engagement and gift solicitation. Yet, it’s obvious that people are inundated with email: personal, work, and promotional messages drown inboxes daily. When your email does get opened and read, how should you structure your email to improve your chances … Continue reading The 5 Essential Elements of a Fundraising Email
