Joanne McDonagh — August 20, 2018 Follow @rezoomo_com — August 20, 2018 aracelymitsu / Pixabay Any good recruitment team knows employer branding is a key part to a strong hiring strategy. With that comes content marketing and trying to figure out what candidates want when they read about your brand can be difficult. So whether … Continue reading 5 Elements Candidates Want To See In Your Employer Brand
Amanda Clark — July 3, 2018 Follow @GrammarChicInc — July 3, 2018 When submitting a resume to a recruiter or hiring manager, it’s usually a good idea to include a cover letter, as well—even if you’ve been told that cover letters are “optional.” Simply put, a cover letter gives you an additional chance to pitch … Continue reading Your Cover Letter Should Include These 6 Elements
Mike McMillan — June 18, 2018 — June 18, 2018 Running a successful e-commerce business isn’t a walk in the park, especially if you’re trying to establish a brand from scratch. Generating traffic to your digital storefront alone is something that can take weeks of extensive research and hair-pulling. And once you manage to scrape … Continue reading 6 Elements of an E-Commerce Site that Sells Products Like Hotcakes
Ben Mathúin — May 11, 2018 — May 11, 2018 Audience optimization is one great way to ensure your social ad campaigns meet your goals. However, what’s involved with optimization, and what things should you keep in mind to maximize the effectiveness of your campaigns? In this article, we discuss the main elements of audience … Continue reading The Key Elements of Successful Audience Optimization
Darleen DeRosa — March 26, 2018 Follow @onpoint_llc — March 26, 2018 Having a pipeline of high-potential employees who can step up to different leadership positions in your company will have a significant impact on the long-term success of your business. For example, as noted in research by CEB/Gartner, “only 1 in 7 high performers … Continue reading Succession Planning: The 2 Most Important Elements For Success
By Adrienne Erin January 3rd, 2018 Want to boost your website conversions? The obvious revisions would include your call to action, coming up with something more enticing and engaging. Or, perhaps the marketing and promotional materials themselves. After all, if you get people interested before they land on your site, they’re sure to convert, right? Actually, … Continue reading How To Use The Elements Of Design To Increase Conversions
By Munender Singh December 22nd, 2017 Let’s admit. You want it badly, don’t you? All the blog posts you publish, valuable freebies you give away, free trials of your products, and everything else are used to collect leads and turn them into paying customers. And your sales page is the gateway. That’s where the real … Continue reading 5 Crucial Elements Of Seductive Sales Copy
Contributor Stoney DeGeyter argues that you should optimize with an eye toward conversions and let the rankings take care of themselves. Stoney deGeyter on October 10, 2017 The website conversion process starts with driving traffic to your site, but not just any traffic — it needs to be targeted traffic. That’s a small, but … Continue reading 4 (not so) ordinary conversion elements you may be abusing
Mandy Edwards — June 3, 2017 Follow @memktgservices— June 3, 2017 I want to be successful because I like to win. I’m not being arrogant, those who know me best know just how competitive I am. That competitiveness drives me to aim for success in whatever it is I’m doing. Success, for you, could mean … Continue reading 5 Elements to Being a Successful Business Owner
Kara Jensen — May 27, 2017 Follow @BopDesignSD— May 27, 2017 There is a lot you can do to drive traffic to your B2B website: on-page search engine optimization (SEO), promoting it on social media channels, search engine marketing (SEM), display ads, direct mailers, and email campaigns, just to name a few. However, what good … Continue reading Drive Leads with 6 Critical Web Design Elements
