by Krista Bruun February 2, 2016February 2, 2016 Whether you need a new logo, website, video, marketing campaign, or eBook created for your business, the key to making the project a success starts with having a thorough and well-thought-out creative brief. A creative brief is a document that explains the ins and outs of a … Continue reading 10 Key Elements of a Successful Creative Brief
by Alexa Matia January 20, 2016January 20, 2016 The goal of any PPC campaign is to convert clicks into sales and optimize the ROI. No one wants to waste money, not even the big companies that have some to spare. Setting up a successful PPC campaign can be tricky. There’s an entire career field dedicated … Continue reading 3 Elements You Need to Improve Your PPC Campaign
by Lauren Frye January 6, 2016January 6, 2016 As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. (click … Continue reading The Periodic Table of Elements for B2B Marketing Attribution [Infographic]
by Ron Johnson December 18, 2015 Follow @cyberoptikDecember 18, 2015 Winter holidays are your last chance this year to enjoy a sales boost. While your promotional discounts and offers are the core of your holiday sales, the overall look of your website creates the emotional desire to buy. Let’s be realistic: everyone offers special holiday … Continue reading How to Leverage Web Design Elements to Rock Your Holiday Sales
by Sabel Harris November 25, 2015 Follow @sabelharrisNovember 25, 2015 LinkedIn now has over 400,000,000 million users on the platform and that number is growing every year. We all use it frequently or we’ve used it at some point; however, now it’s turned into another effective communication outlet. Whether you use the platform for building … Continue reading 5 Elements You Need to Craft the Perfect LinkedIn Outreach Message
by Chris Rees November 18, 2015 Follow @sigmapro_ukNovember 18, 2015 In Lean Six Sigma (if you’re new to Six Sigma, why not view this post on “What is Lean Six Sigma“), or any improvement activity, there will always be change, because without change things stay the same, and if they stay the same, there cannot … Continue reading 5 Key Elements of Managing Change in Improvement Projects
by Scott Lambert November 17, 2015 Follow @xcellimarkNovember 17, 2015 In spite of ongoing search engine algorithm changes, few marketing experts would argue that the need for a keen understanding of SEO best practices has diminished over the years. If anything, the value of SEO knowledge and capabilities has increased. At the same time, many … Continue reading 7 SEO Elements to Boost Your B2B Campaign
by John Waldron November 16, 2015November 16, 2015 In short – quality. That’s the most important part of any promotional video, and so that’s where I want to start. Your video has to be good. If you want it to generate lots of clicks and exposure for your business, then it has to be very … Continue reading 9 Elements Of A Great Promotional Video
By Stephen Moyers November 11th, 2015 Each stage of a marketing plan has many levels of complexity. As with any endeavor, the plan is often the simplest description of intent. Even when areas of complexity are highlighted, actually putting the plan into action is even more complex. For all the complexity that a marketing campaign … Continue reading Don’t Overlook These Elements For A Successful Marketing Campaign
Brandt ReedNovember 6, 2015 The ecommerce design and layout of your site can have a major impact on sales. Usability is extremely important. If customers can’t easily find the products they’re looking for, there’s little chance they’ll dig through your site for hours when they can find them somewhere else with an easy Google search. … Continue reading 7 Essential Ecommerce Design Elements for Successful Stores
