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Your leads deserve better than generic follow-ups. See how email automation personalizes every touchpoint, improving efficiency and ROI. Brianna Miller on February 27, 2025 Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become … Continue reading How data-driven email nurturing transforms the B2B sales funnel
Re-engagement emails annoy customers by asking a question you should already know the answer to. Ryan Phelan on February 19, 2025 It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. You, too? After sharing a … Continue reading 3 reasons the ‘Do You Want to Hear From Us’ email must die
Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action. Kath Pay on February 11, 2025 If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See … Continue reading How cognitive biases shape email engagement
The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer trust. Jeanne Jennings on January 13, 2025 Meta’s recent decision to move from fact-checkers to a community notes model akin to X, highlights a growing divide in how digital platforms handle free speech and content … Continue reading Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?
Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs. Kath Pay on January 10, 2025 AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Are you prepared for the challenge? The practice isn’t widespread yet, but as more inbox … Continue reading Are these email subject lines deceptive, clever copywriting or bad data at work?
January 02, 2025 The next time you get laid off, it could be via text or email Employers have gotten plenty of bad press for botching layoffs. But some companies may be doubling down on a more impersonal approach to job cuts. BY Pavithra Mohan Since the pandemic normalized hybrid work and virtual communication, a number … Continue reading The next time you get laid off, it could be via text or email
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content. MarTechBot on December 23, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Email content for B2B decision-makers: Best of the MarTechBot
Apple’s new operating system brings big changes to how people get and interact with their email. Constantine von Hoffman on December 17, 2024 Apple is expected to release iOS 18 publicly this year, and it includes significant changes to Apple Mail. That means big changes to email marketing strategies. Here’s a look at the … Continue reading How to get your email marketing ready for iOS 18
Combining SMS with email unlocks more opportunities for customer engagement and higher revenue. Here’s how to do it right. Alexander Melone on December 12, 2024 About 65% of the world’s population use text messaging, so it’s no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your … Continue reading Why syncing email and SMS is critical to marketing success
Seemingly unrelated decisions, from account management to email timing, can block your messages from inboxes. Here’s how to fix it. Kath Pay on December 5, 2024 Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing … Continue reading Why bad business decisions can hurt email deliverability
