Mary Dolan March 18, 2021 By now, we’re all well aware of the effects COVID-19 has had on communication over the past year (and probably sick of most of it). This includes email, obviously – during the pandemic, brands are trying to change their strategies to maintain engagement and conversion rates. But the effects of … Continue reading How The COVID-19 Pandemic Has Changed Emailing
Zach Heller — April 24, 2019 Follow @zheller — April 24, 2019 Marketers have been using email as a way to communicate with customers and prospective customers for many years now. As a marketing channel, email has consistently had the highest return on investment. That’s partly because email is so cheap that it’s practically free. … Continue reading How to Tell If You Are Emailing Your Subscribers Too Often
Kasia Kowalska — April 4, 2018 — April 4, 2018 Cold email rejection is never fun. You take the time to research your prospect, you know your product can help them, you carefully tailor your opening email to speak to them personally, and you hit the ‘Send’ button with excitement. You just know they’re going … Continue reading “Stop Emailing Me!” – How to Deal With Cold Email Rejection
Anand Srinivasan — January 29, 2018 Follow @anand_sriniv — January 29, 2018 As much as you hate it, unsolicited outreach is an inevitable component of your sales process. Cold emailing is a cost effective strategy to introduce yourself to a prospective buyer and set up a meeting or to share a product demo. Unlike cold … Continue reading 5 Best Cold Emailing Tools For Your Sales Outreach
Aashish Sharma — December 31, 2017 Follow @ineedseo — December 31, 2017 Segmentation occupies (and if it is not yet, it will have to become) a central place in the emailing and marketing strategies of companies. Segmenting a base of contacts is now within the reach of all. But precisely, what is segmentation concretely? What … Continue reading How to Segment Your Emailing Database Effectively?
by Delphine Moulu January 29, 2016 Follow @reelevantappJanuary 29, 2016 Why mass mailing sucks Mass mailing consists in sending the same message to your entire contact list. No matter your recipients age, sex, location, preferences or purchase history, they will all receive the very same content at the very same time. Mass mailing is the … Continue reading Mass Emailing Sucks, Here’s How Top Marketers Send Great Emails
