Microsoft reveals further emails compromised by Russian hack The company notified individuals about any correspondences the group, Midnight Blizzard, accessed. sarah fielding Fri, Jun 28, 2024 wellesenterprises via Getty Images An attack on Microsoft by Russian hackers had further implications than initially reported. The tech giant is notifying additional individuals that emails between them … Continue reading Microsoft reveals further emails compromised by Russian hack
Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. Kath Pay on May 15, 2024 When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If … Continue reading Why you should track your email’s long tail to measure success (plus a case study)
Use these tips to create more effective email surveys and review requests your customers will want to open and complete. Kath Pay on February 5, 2024 Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, and we use the … Continue reading Why it’s time to rethink your feedback emails and how to do it right
By Michael Grothaus November 22, 2023 Sending emails is a modern staple of work life. We email our bosses, our colleagues, our clients, and more. But a new survey from email marketing firm EmailTooltester reveals there’s a host of things you may be doing in your emails that outright annoy people. According to the … Continue reading Are you doing any of these 10 most annoying things in your work emails?
Learn strategies to overcome email blockers, improve deliverability and adapt to customer communication preferences. Greg Krehbiel on October 31, 2023 Confirmation emails are more than just a courtesy. Sometimes, they contain crucial information — like details about a meeting. So, what do you do when your confirmation emails aren’t being delivered? This article suggests ways … Continue reading What to do if customers aren’t receiving your confirmation emails
Leverage personalization strategies in your email program to enhance your holiday marketing campaigns and increase revenue. Summer Deeb on October 18, 2023 Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Email marketers in this boat are … Continue reading 4 ways to add personalization to your emails right now
By Emily Price July 30, 2023 If you want to send an email to a work colleague and guarantee it’s going to be opened, your best bet might be to send it on Sunday afternoon, according to new research from Axios HQ, the communications software company that spun off of Axios. It analyzed the … Continue reading Sunday emails are the most likely to get read, says new research
Are misconceptions holding back your email marketing campaigns? Learn a better approach to build your subscriber base. Brian McKenna on May 1, 2023 Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. This might suggest that as a discipline, we’ve maxed out — or will soon max out — … Continue reading How to send more emails and grow your subscriber list
By Elizabeth Grace Saunders March 06, 2023 Email can take up a massive amount of time. Americans spend about 172 minutes checking their personal emails, and around 149 minutes checking their work emails, per day on average. By reducing how long it takes you to write an email, you could open up hours … Continue reading 6 ways to spend less time writing emails
To support the new tool, Petco also used AI to build modules which helped scale personalization. Chris Wood on February 28, 2023 National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. They got it. In the first two years of implementation, … Continue reading How Petco boosted emails and customer experience with a new CRM
