March 11, 2025 Why real estate must embrace the platform economy BY Linus Kjellberg For ages, real estate has been defined by the tangible: buildings, land, square feet. Nowadays, however, the world’s most valuable businesses make their money from what is intangible—brands, networks, knowledge, and experiences. As of 2020, 90% of the value at the S&P … Continue reading Why real estate must embrace the platform economy
Tag Archives: Embrace
2025 is the year for B2B brands to embrace CTV
CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more. Sean Nowlin on January 28, 2025 Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced … Continue reading 2025 is the year for B2B brands to embrace CTV
Is Art Basel’s AI embrace a turning point for the art world?
January 15, 2025 Is Art Basel’s AI embrace a turning point for the art world? The art authority’s foray into AI challenges the industry’s resistance toward it—what does this mean for creativity in the digital age? BY Peter Smart When “Théâtre D’opéra Spatial,” an AI-generated artwork, won first prize at a prestigious competition in 2022, the … Continue reading Is Art Basel’s AI embrace a turning point for the art world?
GAI: What Makes Content Creators Embrace It?
GAI: What Makes Content Creators Embrace It? by Laurie Sullivan , Staff Writer @lauriesullivan, January 9, 2025 Brands continue to struggle with getting the ideal generative AI-generated content in front of consumers that will entice them to make a purchase or at the very least, inquire about products through a click or search on their website. … Continue reading GAI: What Makes Content Creators Embrace It?
Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove
Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints. Optimove on November 20, 2024 Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. In this setup, each person contributes a small part of … Continue reading Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove
It’s time to embrace the career pivot
September 15, 2024 It’s time to embrace the career pivot Switching jobs—as well as changing industries—can be scary. But both are a natural part of many peoples’ career trajectories, and might offer you the refresh you need. BY Julia Herbst Contributor Judith Humphrey has had a number of jobs over the course of her professional life. … Continue reading It’s time to embrace the career pivot
Most managers still can’t resist degree requirements. 4 ways companies can help them embrace skills-based hiring
July 25, 2024 Most managers still can’t resist degree requirements: 4 ways companies can help them embrace skills-based hiring Even as companies publicly state their commitment to hiring candidates from nontraditional backgrounds, hiring managers remain skeptical. BY Mona Mourshed and Matt Sigelman The degree requirement in hiring has become a glaring paradox. Employers bemoan the shortage … Continue reading Most managers still can’t resist degree requirements. 4 ways companies can help them embrace skills-based hiring
Why your company should embrace the four-day workweek
May 25, 2024 Why your company should embrace the four-day workweek At Fast Company’s Most Innovative Companies Summit, these execs from 4 Day Week Global, Kickstarter, and Public Policy Lab made a solid case for the four-day workweek. BY Claire Zhao The push for a four-day workweek has recently surged in popularity, spearheaded by Sen. Bernie … Continue reading Why your company should embrace the four-day workweek
AI Emotions In Ads And Content: Will Consumers Embrace It?
AI Emotions In Ads And Content: Will Consumers Embrace It? by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2024 Google, Microsoft and OpenAI showed the world how artificial intelligence (AI) will highlight emotions as the technology develops. It will rely not only on the training of large language models (LLMs), but also on publicly available … Continue reading AI Emotions In Ads And Content: Will Consumers Embrace It?
Procrastination is an emotional problem. Embrace healthy productivity with these 5 principles
By Zapier February 03, 2024 Call it what you want—sustainable productivity, intentional living, healthy productivity: all of us want to be productive without burning ourselves out. But earlier this year, I was stuck in a pendulum swing between hustle culture and vilifying productivity. On the glorifying busyness side, I “utilized” every minute, and on … Continue reading Procrastination is an emotional problem. Embrace healthy productivity with these 5 principles