Gee Ranasinha — October 26, 2018 Follow @KEXINO — October 26, 2018 Whether we call ourselves a business owner, salesperson, or marketer, there’s a common underlying end-goal to the job we do. Fundamentally, sales and marketing is about using a variety of means and methods to influence an individual to purchase a particular product or … Continue reading Embracing Imperfection: Flaws Make Your Business More Likeable
Richard Larson — October 16, 2018 — October 16, 2018 Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? We asked ourselves these questions … Continue reading Why Marketers Are Embracing Live Videos
Chris Pentago — September 3, 2017 — September 3, 2017 lukasbieri / Pixabay Are you ready for the employee of the future? Social media isn’t just for posting selfies while hiking, or sharing pictures of your food. Employees are forcing employers to embrace the social media effect, but this isn’t news. What is new and … Continue reading Employees Entering the Workplace Are Embracing These 4 Social Networks
Emma Kieran — December 3, 2016 — December 3, 2016 A former client of mine, let’s call them Emma’s Client, was in desperate need of change. Facing staff and volunteer leadership troubles, financial woes, and an eroding culture of philanthropy, Emma’s Client was at a point of possible closure. It was fighting fires left and … Continue reading Embracing Change: A Five-Step Process
by David Kiger April 6, 2016 Follow @davidkigerApril 6, 2016 Generation gaps can prove to be frustrating when it comes to running an efficient business these days. Leaders who have built long careers often find themselves puzzled at the work habits and attitudes of younger employees. The largest generational group entering and slowly becoming … Continue reading CEO Challenges: Embracing the Millennial Mentality
by Todd Grennan November 29, 2015November 29, 2015 You know what might really help your email outreach? Making all the people who give you their email addresses indicate a second time that they actually, really, genuinely want to receive messages from you. Sound crazy? It isn’t. At first glance, the benefits of requiring a double … Continue reading Embracing the Double Opt-In: How It Can Be an Email Blessing, Not a Curse
Sarah GoodallNovember 2, 2015 A couple of weeks ago I had lunch with an old friend – we hadn’t seen each other for nearly 12 years. We worked together at IBM and took the CIM Post Graduate Marketing Diploma together and that’s where we had a little giggle. For some reason, I was in possession … Continue reading Are Social Businesses Embracing The “Digital 4Cs” Over “Marketing 4Ps”?
Mark SchaeferJune 2, 2015 There was a great Harvard Business Review article recently on CEOs and social media. There has been a dramatic change in just a few years and it’s worth sharing a few of the survey results and thoughts on what this means to you. An analysis found that 80 percent of the … Continue reading CEOs Are Finally Embracing Social. What Does It Mean To You?
Zoe WaldronMarch 18, 2015 As visual platforms like Pinterest, Instagram, and Tumblr are proven as more and more influential to sales, the product images these brands are taking are getting better catered to each platform. But the number of big brands that have generic, small, overly-promotional images is still very high. By taking the time … Continue reading Businesses Embracing Social Media with Beautiful Content
Ian JindalFebruary 25, 2015 British shoppers are set to spend a staggering £52.25 billion in 2015*, which makes the UK the most frequent online shoppers in Europe. With the high street continuing to evolve, retailers of all sizes need to keep up with modern shopping habits to ensure business growth, drive revenue and keep customers … Continue reading Why SME’s Should be Embracing Ecommerce
