Tag Archives: emerge

Google AIO Patterns Emerge For Ecommerce, Education, Facets

Patterns Emerge In Google AI Overviews For Ecommerce, Education, ‘Facets’ by Laurie Sullivan , Staff Writer @lauriesullivan, August 13, 2024 BrightEdge Generative Parser has detected a new set of patterns and key trends as part of its monthly monitoring of Google AI Overviews (AIOs). Google’s focus in July seems to lean toward education and ecommerce, perhaps … Continue reading Google AIO Patterns Emerge For Ecommerce, Education, Facets

Ad Service Startups Will Emerge From Thousands Of Tech Layoffs

Ad Service Startups Will Emerge From Thousands Of Tech Layoffs by Laurie Sullivan  @lauriesullivan, February 20, 2023 Nearly two months into the new year, more than 93,000 workers across U.S. tech companies have been laid off in mass job cuts. The numbers from Crunchbase News include Twilio’s 1,500-person cut, DocuSign’s 680-worker cut, and Wix’s 370-person layoff announcements last … Continue reading Ad Service Startups Will Emerge From Thousands Of Tech Layoffs

Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief

Plus the impact of devices on search ads Pamela Parker on March 2, 2021 As we celebrate the recent launch of our Enterprise Marketing Attribution and Predictive Analytics Martech Intelligence Report (MIR) I’ve been thinking deeply about effectiveness data. I find it fascinating that our industry continues to raise the bar in terms of what … Continue reading Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief

Amid the economic gloom, some hopeful indicators emerge for marketers

Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns ending. Greg Sterling on April 21, 2020 The COVID-19 pandemic has taken its toll on consumer and business confidence, with various surveys reflecting pessimism and expectations of a deep and serious recession. Indeed, many economic forecasters and major investment … Continue reading Amid the economic gloom, some hopeful indicators emerge for marketers