Tag Archives: Emotion

7 Ways To Use Emotion To Drive Conversions

You’ve created a great product — but do people love it? Columnist Tim Ash gives advice on evoking your customers’ emotions to increase conversions. Tim Ash on February 20, 2015 Illogical and unlikely as it seems, decision-making in humans is ruled by the emotional brain. People decide first based on how they feel, and then … Continue reading 7 Ways To Use Emotion To Drive Conversions →

The Importance Of Emotion In Marketing Your Brand

Sales Guide

My father started his marketing career in the days of Mad Men. He has shared that in many ways marketing was simpler then. You put an ad on the three TV networks and in a couple leading magazines, and people likely bought your product. But even in the days of fewer media choices, some brands … Continue reading The Importance Of Emotion In Marketing Your Brand →